YouTube offers online video consultancy with ZenithOptimedia

ZenithOptimedia has teamed up with YouTube and Wildfire, Google's social marketing software, to launch a global branded content consultancy service for its clients.

YouTube: teams up with ZenithOptimedia
YouTube: teams up with ZenithOptimedia

The initiative, called VideoLab, will aim to create a long-term approach to branded content through workshops in YouTube's London and New York offices.

Newcast, ZenithOptimedia's specialist branded content network, will work with YouTube and Wildfire to develop video content strategy for clients around the world.

The partnership will give Newcast clients access to YouTube content creators and channel founders.

VideoLab aims to create a shift from what it considers the usual project-based approach to branded content, towards a sustainable strategy for earned media.

Carlo D'Asaro, the vice president of sales and operations for Southern and Eastern Europe, the Middle East and Africa at Google, said: "Developing a presence on YouTube is very different from launching campaigns.

"Programs like VideoLab are integral to helping advertisers develop a digital strategy that deepens connections with consumers and leverages all the unique aspects of our platforms."

VideoLab will provide an "end-to-end workshop process", addressing questions like the type and length of video content that is most relevant, the optimal publishing frequency in a YouTube environment and how to maximise the visibility of content.

Mark Waugh, the global chief executive of Newcast, said: "Brands that create and distribute 'online-native' video content, not just advertising, are discovering that it is one of the most effective ways to engage and excite consumers."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Rajar Q2 2014: Heart rebrand helps reach increase 20%

Rajar Q2 2014: Heart rebrand helps reach increase 20%

The expansion of the Heart brand reaped dividends for Global Radio in the second quarter as the network reached 9.07 million listeners a week, an increase of 20.4 per cent year on year.

Share
The Q2 Rajars show a high point for good old talk radio

The Q2 Rajars show a high point for good old talk radio

Today's Q2 Rajar results highlight several success stories for commercial and public radio, not least the popularity of talk radio, says Michael Williamson, head of radio, Amplifi at Carat.

Share
Richard Dunmall: 'It's a good day for the future of the radio industry'

Richard Dunmall: 'It's a good day for the future of the radio industry'

On the day Rajar results show that 36.8% of radio listening in the UK is now happening via a digital device, Bauer Media's group managing director of advertising, Richard Dunmall believes its time to celebrate.

Share

Get news by email