Ownership of smartphones soaring, global study shows

Smartphone penetration is now more than 70 per cent and devices are being used for an increasing number of activities, according to new research from UM.

For the study, Wave 7, the IPG Mediabrands agency surveyed people in 65 countries, including the UK, the US, India and China. It found that 73.4 per cent own a  smartphone, up from 44.8 per cent just a year earlier.

Smartphones, meanwhile, are being used to do more things – up from an average of 3.7 online activities in 2012 to 5.2. In the past year, there has also been a 34 per cent rise in the number of people who use their smartphone to manage their social media profile.

Globally, 51.9 per cent of 16- to 54-year-olds used a microblogging platform such as Twitter in the past six months, up from 42.9 per cent in 2012 and 14.9 per cent in 2010. The highest proportion of microbloggers (86.2 per cent) was in China.

More than 91 per cent of people have watched video clips online, up from 87.9 per cent last year, while 78.3 per cent have created a social media profile, an increase from 74.9 per cent in 2012.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Paddy McGuinness joins Bauer Radio for Sunday morning show

Paddy McGuinness joins Bauer Radio for Sunday morning show

Bauer Media has hired Paddy McGuinness, the host of ITV's 'Take Me Out', to present a Sunday show across its radio stations in the North of England and Scotland.

Share
Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Amazon pipped Google in the battle for Twitch.tv, the live streaming video platform which focuses on gaming-related content. Richard Smith, account director, business planning - intelligence, at Mindshare UK explains, explains why Amazon paid nearly $1bn for the platform.

Share
Media: Why programmatic is an opportunity, not a threat
[Sponsored feature]

Media: Why programmatic is an opportunity, not a threat

Programmatic is ripping up the advertising rule book. However, there's no need for marketers to fear, if you truly understand your brand's audience.

Share

Get news by email