Netflix breaks into pay-TV with Virgin Media deal

Netflix, the internet TV network, has signed an agreement with Virgin Media to bring its shows such as 'Breaking Bad' and 'House of Cards' to a pay-TV platform for the first time.

Netflix: breaks into pay-TV with Virgin Media deal
Netflix: breaks into pay-TV with Virgin Media deal

A pilot of the Netflix app will launch this week for 40,000 households with Virgin Media TiVo, the broadcaster’s pay-TV service. A full rollout to 1.7 million homes will follow later in the year.

The addition of Netflix will allow Virgin Media TiVo users to watch Netflix original programmes such as 'House of Cards', 'Hemlock Grove' and 'Arrested Development', as well as series such as 'Breaking Bad' which are available only on Netflix.

Netflix members can log in and new members can sign up for Netflix through the app.

US-based Netflix is seeking a creative agency for a Europe-wide advertising push, in a bid against rival internet content services LoveFilm and Blinkbox.

Bill Holmes, global head of business development for Netflix, said: "The UK has given Netflix a fantastic welcome and we’re excited to be partnering with Virgin Media to bring an amazing Netflix experience to Virgin Media customers."

Virgin Media claims its TiVo service is the fastest-growing pay-TV service in the UK.

It has a collection of more than 6,000 hours of on-demand content, including films and TV programmes, as well other content apps including BBC iPlayer.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Which party will use outdoor effectively to lead the 2015 election agenda?

Which party will use outdoor effectively to lead the 2015 election agenda?

Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight.

Share
BBC plots £18m media consolidation

BBC plots £18m media consolidation

The BBC has expanded plans to review its £5 million media account to include the planning and buying business for BBC Orchestras, BBC Worldwide, World Service and Global News.

Share
Hearst launches Good Housekeeping Institute online

Hearst launches Good Housekeeping Institute online

Hearst magazines has launched the first stand-alone digital product for the Good Housekeeping brand, Good Housekeeping Institute online, which will feature product reviews.

Share

Get news by email