Metro and Clear Channel in bus stop tie-up

Clear Channel UK and Metro have partnered to offer free news, sport and entertainment content from the free newspaper at 10,000 bus shelters through interactive smartphone tagging.

Clear Channel: commuters offered Metro content via interactive smartphone tags on bus shelters
Clear Channel: commuters offered Metro content via interactive smartphone tags on bus shelters

From this week, commuters across the UK can tap or scan the tags with their mobile phones at bus stops enabled with Clear Channel's mobile platform. They will be directed to a landing page with Metro news, sport and entertainment content, as well as advertiser content and information on bus timetables.

Clear Channel will carry Metro advertising promoting the new service, and Metro will run a campaign raising consumer awareness of Clear Channel's mobile platform, which launched in March.

Bryan Scott, marketing communications director at Metro, said: "Urbanites on the move will be able to access content from our fully mobile responsive website simply by scanning the interactive tags."

He added: "More than 50 per cent of our website traffic now comes from mobile devices, and this partnership gives us an easier way to connect with our busy, on-the-move consumers."

Clear Channel's mobile platform allows brands advertising on its six-sheets to incorporate social media and update content in real time, which consumers can access through NFC and QR-enabled smartphones.

Chris Pelekanou, the commercial director at Clear Channel UK, said, "Our partnership with Metro is a smart, simple way for the public to access great content while they are out of home.

"We're delighted that our mobile platform can offer an innovative way for content owners such as Metro to reach a new and valuable audience right across the country."

Fellow outdoor media Admedia launched its own NFC network last month and can now add an interactive element to campaigns booked at its six-sheets in motorway service areas.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Tony Hall paves way for a more personalised 'MyBBC revolution'

Tony Hall paves way for a more personalised 'MyBBC revolution'

Tony Hall, the director general of the BBC, has set out his vision for a more personalised BBC in the digital era, which he says would let the "audience become schedulers" and has dubbed the "myBBC revolution".

Share
Rapp Media strengthens senior team with staff changes

Rapp Media strengthens senior team with staff changes

Rapp Media has promoted business director Paul Holman and has made a series of appointments to strengthen its senior team.

Share
Sound Women is about future proofing your career

Sound Women is about future proofing your career

Sound Women, the organisation committed to raising the profile of women who work in the radio and audio industry, is preparing its 2015 Festival. Nicky Birch from Somethin' Else tells us what to expect.

Share

Get news by email