TalkSport signs six-figure deal with GoSkippy Insurance

UTV Media's TalkSport has signed up the insurance broker GoSkippy Insurance in a significant six-figure deal to sponsor all of the radio station's traffic and travel updates.

TalkSport: GoSkippy Insurance to sponsor radio station's traffic and travel updates
TalkSport: GoSkippy Insurance to sponsor radio station's traffic and travel updates

The sponsorship will start from Sunday 1 September and will run until January in a deal brokered by Bristol-based Creation Media.

Arron Banks, the chief executive of GoSkippy, said: "We're looking to reach our target market as quickly and effectively as we can.

"What better way to get our message – competitively priced cover and excellent service from a team of industry experts – to UK motorists over the airwaves, than TalkSport with a traffic and travel sponsorship?"

The insurance brand uses the character of bush kangaroo Skippy to represent the brand's values, which Banks describes as "service, humour and saving ordinary folk".

Adam Mills, the sales director of TalkSport, said: "Over a third of TalkSport's listeners tune in to the station while in their car, so sponsoring the traffic and travel updates is a perfect way to reach them."

Admiral previously sponsored the travel and traffic updates, in a deal which ended this summer.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Rajar Q2 2014: Heart rebrand helps reach increase 20%

Rajar Q2 2014: Heart rebrand helps reach increase 20%

The expansion of the Heart brand reaped dividends for Global Radio in the second quarter as the network reached 9.07 million listeners a week, an increase of 20.4 per cent year on year.

Share
The Q2 Rajars show a high point for good old talk radio

The Q2 Rajars show a high point for good old talk radio

Today's Q2 Rajar results highlight several success stories for commercial and public radio, not least the popularity of talk radio, says Michael Williamson, head of radio, Amplifi at Carat.

Share
Richard Dunmall: 'It's a good day for the future of the radio industry'

Richard Dunmall: 'It's a good day for the future of the radio industry'

On the day Rajar results show that 36.8% of radio listening in the UK is now happening via a digital device, Bauer Media's group managing director of advertising, Richard Dunmall believes its time to celebrate.

Share

Get news by email