TalkSport signs six-figure deal with GoSkippy Insurance

UTV Media's TalkSport has signed up the insurance broker GoSkippy Insurance in a significant six-figure deal to sponsor all of the radio station's traffic and travel updates.

TalkSport: GoSkippy Insurance to sponsor radio station's traffic and travel updates
TalkSport: GoSkippy Insurance to sponsor radio station's traffic and travel updates

The sponsorship will start from Sunday 1 September and will run until January in a deal brokered by Bristol-based Creation Media.

Arron Banks, the chief executive of GoSkippy, said: "We're looking to reach our target market as quickly and effectively as we can.

"What better way to get our message – competitively priced cover and excellent service from a team of industry experts – to UK motorists over the airwaves, than TalkSport with a traffic and travel sponsorship?"

The insurance brand uses the character of bush kangaroo Skippy to represent the brand's values, which Banks describes as "service, humour and saving ordinary folk".

Adam Mills, the sales director of TalkSport, said: "Over a third of TalkSport's listeners tune in to the station while in their car, so sponsoring the traffic and travel updates is a perfect way to reach them."

Admiral previously sponsored the travel and traffic updates, in a deal which ended this summer.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Netflix gears up for European launches

Netflix gears up for European launches

Netflix, the video streaming service, is set to launch across six European countries this week. Starting with France, services will roll out on successive days in Germany, Austria, Switzerland, Belgium and Luxembourg.

Share
Yahoo appoints Tom Toumazis as head of partnerships in EMEA

Yahoo appoints Tom Toumazis as head of partnerships in EMEA

Yahoo has appointed former Walt Disney and Endemol leader, Tom Toumazis, as head of partnerships EMEA, as part of its attempts to boost its commercial prowess in the region.

Share
Ads fail to represent parenting properly, claims new research

Ads fail to represent parenting properly, claims new research

Ads are presenting an unrealistic representation of modern day parenting, claims new research by Parentdish.

Share

Get news by email