Tesco restricts lads' mags to over-18s and wins 'modesty' agreement

Tesco is restricting the sale of lads' magazines to people aged over 18 and has got the publishers of magazines such as Zoo and Nuts to agree to making the magazines' front covers more modest.

Lads' mags: The Co-operative has already introduced opaque screens on shelves
Lads' mags: The Co-operative has already introduced opaque screens on shelves

According to the supermarket, Bauer Media, the publisher of Zoo, IPC Media, the publisher of Nuts, and the independent publisher of Front, have agreed to make their covers more modest.

Meanwhile, Dennis Publishing has agreed to supply the counter culture magazine Bizarre in a bag.

The changes follow a campaign against lads' magazines. Last week The Co-operative announced it was giving Nuts, Zoo, Loaded and Front magazines until 9 September to introduce "modesty bags" or be withdrawn from sale.

A Tesco spokeswoman said: "We've had in-depth conversations with our customers about this issue, and we're putting new measures in place based on what they have told us they want.

"We've listened carefully to the concerns raised by the campaign groups, but our priority is to make sure we meet our customers' needs and expectations.

"We are restricting the sale of these magazines to people over the age of 18, to reassure parents who do not want their children to be able to purchase these titles. And we will ensure these titles are always placed on the back tier of the magazine shelves, so that the cover is obscured with only the title visible."

The spokeswoman said the changes were already in place.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Fold7 splits with Gocompare.com amid talk of Gio Compario's return

Fold7 splits with Gocompare.com amid talk of Gio Compario's return

Fold7 is splitting with Gocompare.com as the insurance-comparison site mulls bringing back its opera-singing mascot, Gio Compario.

Share
Is native advertising on Tinder creepy?

Is native advertising on Tinder creepy?

If a spot cream brand swipes right on our profile we're quitting Tinder.

Share
Ronseal claims to ditch 'does exactly what it says on the tin' strapline

Ronseal claims to ditch 'does exactly what it says on the tin' strapline

Ronseal claims to abandon its enduring "does exactly what it says on the tin" logo for the sake of correctness in its latest campaign.

Share

Get news by email