September Vogue takes highest ad revenue for five years

Condé Nast's Vogue magazine today publishes its September 2013 UK edition, which it claims is the highest-grossing issue in terms of ad revenue since 2008.

Vogue: September edition contains higest ad revenue for an issue since 2008
Vogue: September edition contains higest ad revenue for an issue since 2008

Ad revenue in the issue – often the magazine's best performing edition annually – has increased by 6 per cent year on year.

Ad pagination has increased by 12 pages – to 272 – compared to last-year's September edition, with most of the growth coming from fashion brands increasing their presence in the print issue.

Advertisers including Dolce & Gabbana, Saint Laurent, Celine, Calvin Klein, Fendi and Michael Kors have expanded past activity to run multiple spread advertisements in the issue.

Emily Armstrong, the associate publisher of Vogue, said some brands were returning to the magazine after an absence.

She said: "Many brands that dipped out of Vogue in 2011/2012 are now returning in bigger ways than we could have anticipated.

"While our stronghold is the luxury brand advertising from fashion and beauty houses, the high street is also looking to Vogue as a media partner. For example, Marks & Spencer Beauty as a category has also grown considerably in 2013."

The September issue's editorial content includes an interview with music producer Pharrell Williams, photographs of the model Cara Delevingne by David Bailey, an interview with fashion designer Tom Ford and a report on the debate around the use of fur.

Later in the year, Vogue will centralise its commercial staff into a single team, which will sell advertising across the magazine, website, tablet and mobile editions, as well as events such as The Vogue Festival and Fashion's Night Out.

Armstrong said: "We are finding that more and more clients are increasingly looking to consolidate a wider media spend and focus instead on building brand partnerships across a smaller range of titles.

"'Brand Vogue' is investing in, and constantly improving its editorial offering across all platforms (magazine, website, tablet and mobile) and this is proving hugely appealing to a range of brands, at different levels."

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