Most-viewed on Campaign: sport and controversy most popular last week

Last week's most popular stories include Wimbledon and rugby wins, and controversial ads from Irn Bru and Confused.com.

Adidas: sports brand toasts Andy Murray in one of last week's most-viewed
Adidas: sports brand toasts Andy Murray in one of last week's most-viewed

When Andy Murray won the Wimbledon final, becoming the first Brit to win the title in more than 75 years, Robinsons and Adidas toasted his victory with some timely advertising.

And Murray wasn't the only winner, with Land Rover sending hearty, or rather meaty, congratulations to the British and Irish Lions following their victory against Australia over the same weekend..

The same Land Rover ad, showcased in the Campaign Work section, was also among the most-viewed content of the past week.

Controversial ads always draw the crowds and last week, both Irn Bru and Confused.com were among our most-viewed stories.

Irn Bru was cleared  by the Advertising Standards Authority after 170 complaints about its "milf" ad, while Confused.com found itself having to defend one of its ads against charges of "dogging".

The start of the Ashes meant users flocked to our story about the England and Wales Cricket Board's partnership with YouTube to live stream the series.

A win for Mcgarrybowen and UM, two new deputy executive creative directors at Grey and work from Inferno for NSPCC were also popular items.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Omnicom reports 7% rise in pre-tax profit in Q2

Omnicom reports 7% rise in pre-tax profit in Q2

Omnicom Group, home to BBDO, DDB Worldwide and Omnicom Media Group, has reported a 7 per cent rise in pre-tax profits to $514.7 million for the second quarter, on the back of recovering ad markets and strong organic growth.

Share
Bloomberg appoints Matt Teeman as commercial director EMEA

Bloomberg appoints Matt Teeman as commercial director EMEA

Bloomberg Media has appointed former DMG Media and BBC Magazines leader Matt Teeman as its commercial director in Europe, Media East and Africa.

Share
CBS Outdoor acquires Van Wagner in $690m deal

CBS Outdoor acquires Van Wagner in $690m deal

Van Wagner, the outsize US poster company, has sold its billboard business to CBS Outdoor in a $690 million (£404 million) deal.

Share

Get news by email