Hunt to find fittest person in media hots up

Manning Gottlieb OMD has thrown down a challenge to rival media agencies involved in the Men's Fitness search to find the fittest person in media.

Men's Fitness: competitors get in training
Men's Fitness: competitors get in training

Ryan Cummins, a senior communications planner at the agency, said the plan was to "knock them [the competition] out of the park".

The hunt for media's fittest is part of activity to promote the relaunch of the Men's Fitness website by Dennis Publishing.

Nick Hutchings, the Men's Fitness brand editor, said the fitness test was "a fun way to make people aware of our brand and what we're about".

Patrick O'Flynn, the commercial director of Men's Fitness, said the activity was a "great way to let agencies know that the website has relaunched".

Speaking about the project, he said that the collaboration of commercial and editorial teams had made the event a success so far.

 

Video production by Georgie Brazier

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Top 10 regional press ads
Share
Trading Places: this week's people moves

Trading Places: this week's people moves

WPP appoints Roberto Quarta as chairman, Denise Turner becomes director of insight at Newsworks, and Simon Rees steps down as chief executive of Digital Cinema Media, in this week's round-up of people moves in advertising, marketing and media.

Share
Newsworks appoints Denise Turner as director of insight

Newsworks appoints Denise Turner as director of insight

Denise Turner is leaving Havas Media Group after 14 years to become director of insight at Newsworks.

Share

Get news by email