Hunt to find fittest person in media hots up

Manning Gottlieb OMD has thrown down a challenge to rival media agencies involved in the Men's Fitness search to find the fittest person in media.

Men's Fitness: competitors get in training
Men's Fitness: competitors get in training

Ryan Cummins, a senior communications planner at the agency, said the plan was to "knock them [the competition] out of the park".

The hunt for media's fittest is part of activity to promote the relaunch of the Men's Fitness website by Dennis Publishing.

Nick Hutchings, the Men's Fitness brand editor, said the fitness test was "a fun way to make people aware of our brand and what we're about".

Patrick O'Flynn, the commercial director of Men's Fitness, said the activity was a "great way to let agencies know that the website has relaunched".

Speaking about the project, he said that the collaboration of commercial and editorial teams had made the event a success so far.

 

Video production by Georgie Brazier

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Managing director Paul Hayes to leave News UK after 15 years

Managing director Paul Hayes to leave News UK after 15 years

Paul Hayes, the managing director, commercial of News UK, is leaving the publisher of The Times and The Sun after 15 years.

Share
Vizeum on alert as 21st Century Fox review includes £150m European media

Vizeum on alert as 21st Century Fox review includes £150m European media

Twenty-First Century Fox, the film and home entertainment company, is including its £150 million European media planning and buying duties in a complete overhaul of its global media strategy.

Share
AOL's Graham Moysey on why we need to invest in people to evolve

AOL's Graham Moysey on why we need to invest in people to evolve

At college I once read a quote from Aristotle that has stayed with me to this day - "The one exclusive sign of thorough knowledge is the power of teaching".

Share

Get news by email