Hunt to find fittest person in media hots up

Manning Gottlieb OMD has thrown down a challenge to rival media agencies involved in the Men's Fitness search to find the fittest person in media.

Men's Fitness: competitors get in training
Men's Fitness: competitors get in training

Ryan Cummins, a senior communications planner at the agency, said the plan was to "knock them [the competition] out of the park".

The hunt for media's fittest is part of activity to promote the relaunch of the Men's Fitness website by Dennis Publishing.

Nick Hutchings, the Men's Fitness brand editor, said the fitness test was "a fun way to make people aware of our brand and what we're about".

Patrick O'Flynn, the commercial director of Men's Fitness, said the activity was a "great way to let agencies know that the website has relaunched".

Speaking about the project, he said that the collaboration of commercial and editorial teams had made the event a success so far.

 

Video production by Georgie Brazier

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

My Media Week: Barnaby Rothwell

My Media Week: Barnaby Rothwell

This week, Barnaby Rothwell, promotions director, UK & EMEA at Disneymedia+, focuses on a major collaboration with Sky and Pixar, the ongoing 'Star Wars Rebels' promotion and sorting wedding pics

Share
Hotpoint sponsors Good Food Channel

Hotpoint sponsors Good Food Channel

Hotpoint Appliances is sponsoring the Good Food Channel's World of Flavour strand in a six-figure deal, with idents running until September next year.

Share
Media Owners take games into their own hands

Media Owners take games into their own hands

A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts.

Share

Get news by email