Sportsdirect.com launches monthly magazine

Sportsdirect.com, the sports retailer, is planning to release a monthly magazine, published by the content and digital agency Haymarket Network.

Sportsdirect.com: to launch monthly magazine
Sportsdirect.com: to launch monthly magazine

The magazine will launch on 27 July with a projected circulation of 200,000. It will be sold on the newsstand, in stores for £1 and mailed to Sports Direct consumers.

The brand will primarily target 25- to 35-year-old men, with the aim of boosting the retailer's media presence, following the launch of its online content platform SportsDirect News in May.

Vinny Smith, the associate director for marketing at Sportsdirect.com, said: "We want the brand to become synonymous with great sporting stories and expert fitness advice. We're engaging with customers to provide even more value by sharing our shortcuts to help them get fitter, play better and look great."

The magazine will include performance-enhancing tips and features on technical innovations from sports brands, along with a product guide, which users can scan with a smartphone to buy items.

Readers will be able to choose between a "muscles" cover and a "glamour" cover, with the first issue including interviews with boxing champion Carl Froch and Olympic judo competitor Gemma Gibbons.

Haymarket Network has been producing Sportsdirect.com's annual catalogue for seven years, the last issue of which contained 1,092 pages.

Simon Kanter, the editorial director of Haymarket Network, said: "This is a fantastic editorial and publishing challenge, and a great opportunity to extend our seven-year relationship with Britain's most exciting retailer."

Haymarket Network is part of Haymarket Media Group, which also publishes MediaWeek.co.uk.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email