Vanity Fair launches in France

Condé Nast is launching a French edition of its Vanity Fair magazine today.

Vanity Fair France: has booked 42% ad pages for its first issue
Vanity Fair France: has booked 42% ad pages for its first issue

The magazine, priced at €3.95 with a launch offer of €2 for the July and August issues, will remain faithful to the "original" philosophy of the high-end magazine, with a "healthy dose of French touch".

There are 93 ad pages in the first issue, which has around 220 pages in total.

Some advertisers have worked with other editions of the magazine. Others are French brands that are new to Vanity Fair, such as De Fursac, Peugeot, Sandro and Nivea.

The first issue – July 2013 – features US actress Scarlett Johansson, with the cover line "Une Américaine à Paris."

The content will be aimed at a French audience, with more culture, fashion and "impertinence" than other editions, to reflect French culture and interests.

The Vanity Fair team in France is made up of 30 people, led by editor-in-chief Michel Denisot.

Investigative stories include the former butler to France's richest woman, Liliane Bettencourt, telling the story of why he secretly recorded her conversations, and Lakshmi Mittal revealing a new version of his negotiations with the French administration.

The launch is being supported with a display campaign across 8,000 JCDecaux panels from today, with a second outdoor campaign following for the second issue.

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