Vanity Fair launches in France

Condé Nast is launching a French edition of its Vanity Fair magazine today.

Vanity Fair France: has booked 42% ad pages for its first issue
Vanity Fair France: has booked 42% ad pages for its first issue

The magazine, priced at €3.95 with a launch offer of €2 for the July and August issues, will remain faithful to the "original" philosophy of the high-end magazine, with a "healthy dose of French touch".

There are 93 ad pages in the first issue, which has around 220 pages in total.

Some advertisers have worked with other editions of the magazine. Others are French brands that are new to Vanity Fair, such as De Fursac, Peugeot, Sandro and Nivea.

The first issue – July 2013 – features US actress Scarlett Johansson, with the cover line "Une Américaine à Paris."

The content will be aimed at a French audience, with more culture, fashion and "impertinence" than other editions, to reflect French culture and interests.

The Vanity Fair team in France is made up of 30 people, led by editor-in-chief Michel Denisot.

Investigative stories include the former butler to France's richest woman, Liliane Bettencourt, telling the story of why he secretly recorded her conversations, and Lakshmi Mittal revealing a new version of his negotiations with the French administration.

The launch is being supported with a display campaign across 8,000 JCDecaux panels from today, with a second outdoor campaign following for the second issue.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

My Media Week: Barnaby Rothwell

My Media Week: Barnaby Rothwell

This week, Barnaby Rothwell, promotions director, UK & EMEA at Disneymedia+, focuses on a major collaboration with Sky and Pixar, the ongoing 'Star Wars Rebels' promotion and sorting wedding pics

Share
Hotpoint sponsors Good Food Channel

Hotpoint sponsors Good Food Channel

Hotpoint Appliances is sponsoring the Good Food Channel's World of Flavour strand in a six-figure deal, with idents running until September next year.

Share
Media Owners take games into their own hands

Media Owners take games into their own hands

A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts.

Share

Get news by email