Vanity Fair launches in France

Condé Nast is launching a French edition of its Vanity Fair magazine today.

Vanity Fair France: has booked 42% ad pages for its first issue
Vanity Fair France: has booked 42% ad pages for its first issue

The magazine, priced at €3.95 with a launch offer of €2 for the July and August issues, will remain faithful to the "original" philosophy of the high-end magazine, with a "healthy dose of French touch".

There are 93 ad pages in the first issue, which has around 220 pages in total.

Some advertisers have worked with other editions of the magazine. Others are French brands that are new to Vanity Fair, such as De Fursac, Peugeot, Sandro and Nivea.

The first issue – July 2013 – features US actress Scarlett Johansson, with the cover line "Une Américaine à Paris."

The content will be aimed at a French audience, with more culture, fashion and "impertinence" than other editions, to reflect French culture and interests.

The Vanity Fair team in France is made up of 30 people, led by editor-in-chief Michel Denisot.

Investigative stories include the former butler to France's richest woman, Liliane Bettencourt, telling the story of why he secretly recorded her conversations, and Lakshmi Mittal revealing a new version of his negotiations with the French administration.

The launch is being supported with a display campaign across 8,000 JCDecaux panels from today, with a second outdoor campaign following for the second issue.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Newspaper ABCs: Digital figures for August 2014

Newspaper ABCs: Digital figures for August 2014

Mail Online continues to lead the websites for the UK's national newspapers, with more than 113 million unique browsers in August, the biggest risers year on year are sites for the Metro (175%) and the Mirror (99%).

Share
Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror has poached Piers North from Yahoo to take the new role of digital strategy director at the national and regional newspaper publisher.

Share
Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest Group has appointed Sue Frogley to the newly created role of global commercial director.

Share

Get news by email