Former 'They Think It's All Over' presenter, Nick Hancock, will present the show, with guests including Clive Anderson, Robin Ince, of BBC Radio 4's 'The Infinite Monkey Cage', and Absolute Radio presenter Ian Stone.
The show will aim to provide a guide to being a 21st century man. As each rule is created, it will be published on Twitter and the show's page on AbsoluteRadio.co.uk will be regularly updated to form a handbook for modern men.
The partnership between Just For Men and Absolute Radio was brokered by MEC. TBI Media will produce the show.
Hancock said: "The days of the strong but silent breadwinner are long gone. Now, a man must talk, and what's more, he must share his feelings, but should he ever cry? He needs to be strong, yet vulnerable, Daniel Craig rather than Roger Moore...it can get so confusing, but now we're here to help."
The show will run for six weeks from Friday 21 June. Three guests will join Hancock each week to record the show in front of a studio audience.
Other recent ad-funded programmes on Absolute Radio have included 'A Design for Life', a comedy series funded by the Financial Services Compensation Scheme, and a V&A Museum-funded David Bowie biography.