Bank holiday, hooray! I love nothing more than having quality time with my wife Kathryn and three young kids. As, by some miracle, the sun is out, we head to Kew Gardens where they have an event about the amazing array of plants you can eat, with some of them blown up to huge proportions for added impact. The kids absolutely love it and, I have to say, so do I.
However, while the UK and US are enjoying a day off, my colleagues in Japan are hard at work. As I also head up our APAC offices, I have to take a call from Yoichi Tanaka, our Japanese country manager based in Tokyo, who's hopefully totally unaware that I'm talking to him while sitting in the midst of a supersized bouncy carrot patch.
I start the day with my usual weekly one-to-one meetings with the management team in the morning. These include chatting with our new head of data and privacy, Joel Livesey. He's only been with us a few weeks, but he took me through what he's been doing in terms of data integration with demand-side platforms (DSPs). It's all good stuff and will help publishers and advertisers alike to enhance campaign targeting.
Then I go through our plans for a big client event in Tokyo with our international marketing director, Tamara Santiago-Downes. It's to talk to advertisers about global trends in online advertising, but that's the easy bit. More difficult is managing the logistics, cultural differences and getting the language right, so we also catch up with our event organiser who will be invaluable in making sure we don’t offend anyone inadvertently!
Just before lunch I have a long chat with the European media director of a major FMCG brand about how we can help him spend his digital media budget more effectively and we make a plan to carry on discussions over lunch next week.
Then, it's an upbeat end to the day as I have an exec conference call with the global management team to discuss our very exciting continued expansion plans.
The alarm bell rings at an unearthly hour and before I know it my cab is collecting me at 5.30am for the 7.50am flight to Milan. My international role means I'm clocking up serious air miles – it's embarrassing that the BA lounge staff recognise me, but at least it earns me an extra bacon sandwich.
I arrive at our Milan office at 11am, and we talk about the challenges the Italian economy have placed on digital advertising over there. It's a difficult marketplace as only 8% of advertising in Italy is digital, compared to 30% in the UK, because it's seen as a nice-to-have rather than have-to-have.
With companies going out of business and payments sometimes taking six months you can see why it’s important to understand those challenges. That said, with less entrenched habits in digital advertising buying, this is an interesting marketplace to take our proposition to.
Early evening, I jump onto a flight to Hamburg and head straight to my hotel, arriving in time for another scheduled call from the US office, this time about our next big board meeting in Seattle. After this I'm feeling pretty exhausted so I drift off fairly soon afterwards without eating dinner. Who said that foreign travel was glamorous?
9am start at our Hamburg office for a planning session on our strategy for the rest of the year. We also chat about our plans for exhibiting at DMEXCO, Germany's biggest digital marketing conference. It's a really competitive marketplace, so it's important to have a presence at this event. Plus it gives us a chance to engage with our German publisher clients, such as AdAudience and Deutsche Telekom.
After a working lunch, it's time to catch the plane back to the UK, which is delayed for an hour. Annoying, but it does give me the chance to call Tom Bowman, VP global strategy and sales operations at the BBC and talk about how we can help BBC Worldwide with our new developments in mobile advertising.
I get back to our London office in time to brief everyone on our new targeting tool, which has launched in the US and which we’re bringing to Europe and Japan. It's going to help publishers make a lot more from their data, so the team is pretty excited about this.
Then I head home. Guilt about being away during half term makes me eschew my bed and "camp" in a tent in the dining room with my kids instead, enjoying a midnight feast at about 8.30pm.
The day starts with our regular update meeting with our PR agency, Loudmouth PR. We've changed so much over the past six months, so PR is playing a really important role in helping us to educate the industry about more effective ways of buying digital advertising.
Most of the rest of the day is then spent trying to catch up on emails and phone calls.
I have an interesting chat with Nick Stringer, director of regulatory affairs at the IAB. The main topic is Mozilla, which is contemplating making "do not track" the default for cookies, which means that consumers would have to opt in for cookie tracking. This has huge implications for the digital advertising industry, so it's important to keep up to date with the situation.
Finally, there's just one more journey to make, but this one's for fun – so at 5.30pm I head to Northampton to watch Bill Bailey with one of my best mates and have a few beers. It's been a long "short" week, but a useful one.
Favourite media: I'm a news freak, so I love all the great news websites such as the BBC, Sky and Yahoo.
My biggest inspiration: My three kids – they keep me grounded and are a constant reminder of what's important in life.
Dream job: A lock keeper on a canal – that's got to be the easiest, most relaxing job in the world.
Not a lot of people know this about me…In my early 20s I travelled across the Sahara on a camel.