Sunday Mirror moves away from celebrities with Notebook launch

Sunday Mirror is to replace its Celebs on Sunday magazine with a new glossy called Notebook, in response to the declining appetite for weekly celebrity magazines.

Notebook: Sunday Mirror's new magazine
Notebook: Sunday Mirror's new magazine

Rather than be focused on celebrities, the new magazine will look like a glossy magazine with lots of fashion and beauty coverage. However, it will feature products and services that are affordable to the average reader.

Cheryl Cole will be on the front cover of the first issue on Sunday 9 June. BBC Radio 1 DJ Sara Cox will write a regular column and Hilary Devey, the former Dragon, will offer advice as an agony aunt.

The magazine's strapline will be "a lot of what you fancy" and its 14-strong editorial team hopes the readers will want to pull out and keep something on every page.

The magazine will be included in the Sunday Mirror magazine but reader will also be able to buy it as a standalone paid-for app.

Mel Brodie, the editor of Notebook and former editor of Celebs on Sunday, said: "Celebs has been going for 10 years and it has been great. It launched when weekly magazine were going well but times have changed a lot since then."

Sunday Mirror's new magazine, Notebook

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