Sunday Mirror moves away from celebrities with Notebook launch

Sunday Mirror is to replace its Celebs on Sunday magazine with a new glossy called Notebook, in response to the declining appetite for weekly celebrity magazines.

Notebook: Sunday Mirror's new magazine
Notebook: Sunday Mirror's new magazine

Rather than be focused on celebrities, the new magazine will look like a glossy magazine with lots of fashion and beauty coverage. However, it will feature products and services that are affordable to the average reader.

Cheryl Cole will be on the front cover of the first issue on Sunday 9 June. BBC Radio 1 DJ Sara Cox will write a regular column and Hilary Devey, the former Dragon, will offer advice as an agony aunt.

The magazine's strapline will be "a lot of what you fancy" and its 14-strong editorial team hopes the readers will want to pull out and keep something on every page.

The magazine will be included in the Sunday Mirror magazine but reader will also be able to buy it as a standalone paid-for app.

Mel Brodie, the editor of Notebook and former editor of Celebs on Sunday, said: "Celebs has been going for 10 years and it has been great. It launched when weekly magazine were going well but times have changed a lot since then."

Sunday Mirror's new magazine, Notebook

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email