Citroen Vans signs sponsorship deal with Discovery

Citroen Vans has signed a 12-month sponsorship deal with Discovery Networks UK's documentary programming across three of its channels.

The deal, which runs from today, includes more than 235 hours of programming a month and will span across the flagship Discovery Channel, as well as Discovery Science and Discovery History.

It was brokered by Michael Holt, the director of brand partnerships for Discovery Networks UK, and Henry Lewis, a sponsorship manager at OMD UK.

The partnership will include a fully integrated and cobranded microsite, two competitions promoted both on-air and on Discovery's social media channels, and an insertion into Discovery's newsletter.

Havas Worldwide has created a series of 80-second idents as part of the sponsorship.

These will play every hour as openers, closers and break bumpers, across Discovery programs such as 'Commander in Chief', 'Secret Service' and 'Endurance in the Wake of Shackleton'.

Mark Lynch, the marketing manager at Citroen's Fleet and Van, said: "Citroen is always looking for original ways to promote our LCV Range and reach a wider van-buying audience, including key small business owners.

"With this latest campaign, we have adopted a creative route. Havas Worldwide used characters that might be found in documentaries, to explore the features and benefits of the award-winning Citroen van models in a way that will catch the imagination of potential buyers."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email