Located in and around major volume pedestrian areas of Manchester city centre including Piccadilly Gardens, Market Street and New Cathedral Street, CityLive claims to be "a world first", with each portrait orientated, state-of-the-art screen offering brand advertising with full motion capabilities, built-in nfc, facial recognition software, HD camera, dynamic audio, RSS feed/weather widgets and city interactive wayfinding.
The CityLive management system will also include real-time audience optimisation software that will allow automated real-time media scheduling.
Mark Wardle, managing director of MediaCo Outdoor, called it "a significant step forward for us and the media industry". He believes CityLive will provide "an unrivalled level of engagement for advertisers and visitors" in the city.
On the trading opportunities available with CityLive, Richard Blackburn, commercial director at MediaCo, said: "For too long now, digital outdoor has been traded in the same way as its traditional sibling which in many ways, doesn’t play to the flexibility of all that can be achieved with it and effectively, many advertisers are priced out of the market.
"Now, with the launch of our CityLive network of digital touchscreens, a forensic analysis of our proprietary audience data and a new pricing structure, we have created an entirely new class of digital out of home; a model that takes into account the volume of audiences delivered but also the level of actual engagement.
"This in turn allows us to make a serious commitment to real-time audience-based trading."
CityLive will be fully operational by the start of the autumn and will reach more than 2.3 million adult impacts per week across the streets of Manchester.