TalkTalk to sponsor fifth X Factor

TalkTalk, the telecoms and TV company, has extended its sponsorship of ITV's 'The X Factor' for a fifth year.

TalkTalk: X Factor idents 2012 created by CHI & Partners
TalkTalk: X Factor idents 2012 created by CHI & Partners

The multiplatform agreement with ITV, 'The X Factor' owner Syco Entertainment and producer FremantleMedia, will continue to include the TV idents before and after the ad breaks in the show, as well as on the catch-up service, ITV Player.

More than 46 million people saw at least one of the idents in 2012, according to TalkTalk research.

The well-known slots have featured 'The X Factor' fans and former contestants such as One Direction and Little Mix. They have also offered TalkTalk customers the chance to win tickets to the live recording of the TV show at the arena auditions.

The deal features TalkTalk also partnering with 'The X Factor USA', shown on ITV2, for a third year.

For the first time, 'The X Factor' shows will also be shown on TalkTalk TV, the television and video-on-demand service operated by TalkTalk.

Tristia Harrison, the commercial director of TalkTalk, said: "We have enjoyed great success with 'The X Factor' and are excited for what 2013 holds in store. It will also be the first year our customers will be able to watch the shows on TalkTalk TV, live and on-demand."

Last year's 'The X Factor' finale peaked with an audience of 12.5 million on ITV in December.

Simon Daglish, a group commercial sales director at ITV said: "The longevity of this partnership ensures that we are able to maximise the value of the sponsorship and bring the show to fans in new and exciting ways."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Letter from Barcelona: 'The Experience Economy' at Mobile World Congress

Letter from Barcelona: 'The Experience Economy' at Mobile World Congress

The chief digital officer, APAC, for McCann Worldgroup walks the show floor and sees the future of connected brands

Share
Evgeny Lebedev gets a close shave from Elton John for Comic Relief

Evgeny Lebedev gets a close shave from Elton John for Comic Relief

Evgeny Lebedev, owner of the Evening Standard, the Independent and London Live, has had his beard and eyebrows shaved by Sir Elton John for Comic Relief.

Share
Now TV launches 'magic ads'

Now TV launches 'magic ads'

Now TV, the online TV streaming service by Sky, has created "magic ads" to show off its new branding and push the services it provides.

Share

Get news by email