Figures are sourced from audience measurement body Rajar.
(D) Digital-only stations
(Q) Based on quarterly survey period
(H) Based on six-monthly survey period
The optimal amount of digital outdoor spend is about 45 per cent of an advertiser's total out-of-home budget, an effectiveness study of the sector has concluded.
Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, Peugeot distances itself from VW emissions data fabrication with 'real world' push and Virgin Media challenges competition authority's approval of £12.5bn BT-EE deal.
The publisher of the Daily Mail has warned "the challenging market conditions in the UK print advertising market" will have an "adverse" impact on the next financial year, after reporting a 4 per cent fall in pre-tax profits this year to £288 million.