Amscreen to offer sports and entertainment content

Amscreen, the digital screen network, has struck a deal with CONTENTed for talent-led, short-form sports and entertainment programming across its network of 6,000 screens.

Amscreen: to offer spsort and entertainment content on its digital screen network
Amscreen: to offer spsort and entertainment content on its digital screen network

The partnership will result in the outdoor screens in petrol station forecourts and retailers such as WHSmith, Londis and Spar, hosting initiatives based around major events presented by famous celebrities.

Amscreen and CONTENTed will be looking to leverage this year’s major sporting events, including The Lions Rugby tour and cricket’s Ashes, culminating with the Football World Cup in Rio 2014.

Adam Bullock, co-founder of CONTENTed, said: "The ability to create short-form interactive programming with talent is the next step for digital out-of-home. Amscreen's technology allows us to deliver an immediate experience to its audience, underpinned with real-time social interaction."

Jamie Lindsay, managing director of Amscreen, called the partnership an "obvious next step" for the company, after research had revealed entertainment and sports content is highly valued by its forecourt audience.

Amscreen's digital network currently claims to be reaching 30 million adults in the UK, and 50 million around the world.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email