Amscreen to offer sports and entertainment content

Amscreen, the digital screen network, has struck a deal with CONTENTed for talent-led, short-form sports and entertainment programming across its network of 6,000 screens.

Amscreen: to offer spsort and entertainment content on its digital screen network
Amscreen: to offer spsort and entertainment content on its digital screen network

The partnership will result in the outdoor screens in petrol station forecourts and retailers such as WHSmith, Londis and Spar, hosting initiatives based around major events presented by famous celebrities.

Amscreen and CONTENTed will be looking to leverage this year’s major sporting events, including The Lions Rugby tour and cricket’s Ashes, culminating with the Football World Cup in Rio 2014.

Adam Bullock, co-founder of CONTENTed, said: "The ability to create short-form interactive programming with talent is the next step for digital out-of-home. Amscreen's technology allows us to deliver an immediate experience to its audience, underpinned with real-time social interaction."

Jamie Lindsay, managing director of Amscreen, called the partnership an "obvious next step" for the company, after research had revealed entertainment and sports content is highly valued by its forecourt audience.

Amscreen's digital network currently claims to be reaching 30 million adults in the UK, and 50 million around the world.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

David Abraham attacks Malone and Murdoch in MacTaggart lecture

David Abraham attacks Malone and Murdoch in MacTaggart lecture

David Abraham, the chief executive of Channel 4 has taken aim at the Liberty Global chairman, John Malone, Viacom and BSkyB in the MacTaggart lecture in Edinburgh this evening.

Share
Smith replaces Weston at Clear Channel

Smith replaces Weston at Clear Channel

Clear Channel has hired Mark Smith, the planning operations director at Kinetic, in the new role of agency director, replacing Ged Weston, who is joining Eye Airports as sales director.

Share
Advertisers and agencies get ready for The X Factor

Advertisers and agencies get ready for The X Factor

With the public so interested in the judges, is the new series destined to be a success with brands, Maisie McCabe asks.

Share

Get news by email