Amscreen to offer sports and entertainment content

Amscreen, the digital screen network, has struck a deal with CONTENTed for talent-led, short-form sports and entertainment programming across its network of 6,000 screens.

Amscreen: to offer spsort and entertainment content on its digital screen network
Amscreen: to offer spsort and entertainment content on its digital screen network

The partnership will result in the outdoor screens in petrol station forecourts and retailers such as WHSmith, Londis and Spar, hosting initiatives based around major events presented by famous celebrities.

Amscreen and CONTENTed will be looking to leverage this year’s major sporting events, including The Lions Rugby tour and cricket’s Ashes, culminating with the Football World Cup in Rio 2014.

Adam Bullock, co-founder of CONTENTed, said: "The ability to create short-form interactive programming with talent is the next step for digital out-of-home. Amscreen's technology allows us to deliver an immediate experience to its audience, underpinned with real-time social interaction."

Jamie Lindsay, managing director of Amscreen, called the partnership an "obvious next step" for the company, after research had revealed entertainment and sports content is highly valued by its forecourt audience.

Amscreen's digital network currently claims to be reaching 30 million adults in the UK, and 50 million around the world.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Six Nations 2016: Why it's never been easier to target rugby fans

Six Nations 2016: Why it's never been easier to target rugby fans

The success of the 2015 Rugby World Cup and the Six Nations coming to terrestrial commercial TV means it has never been a better time to target rugby fans, argues RadiumOne's Rupert Staines.

Share
UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high among their interests.

Share
Campaign Viral Chart: Heinz Super Bowl ad in top spot

Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

Share

Get news by email