Ofcom to probe Sky's refusal to carry BT Sport ads

BSkyB has refused to carry advertising for BT Sport channels on its Sky Sports portfolio, prompting BT to complain to the regulator, which has launched an investigation.

Premier League: BT has secured rightrs to cover matches for the 2013/14 season
Premier League: BT has secured rightrs to cover matches for the 2013/14 season

The broadcasting regulator Ofcom has opened an investigation into whether Sky's stance amounts to "undue discrimination", which would be a breach of rule 4.1 of the Broadcasting Code.

BT complained to Ofcom at the end of February about Sky's refusal to carry advertising for its sport services ahead of their launch this summer, and the regulator asked Sky for representation on 18 March.

Although Sky accepts BT's advertising for its other products, it has said it will not carry advertising for BT Sport on the Sky Sports portfolio.

The Ofcom investigation is expected to last up to 10 weeks, or 50 working days from 18 March, and so a decision might not be announced until the last week of May.

The investigation comes as negotiations continue about whether BT will wholesale its sport channels to Sky for Sky to retail on to its customers.

A Sky spokesman said: "There many other avenues for BT to advertise its sports channels without seeking to take advantage of the investments that we've made to build Sky Sports.  It's entirely reasonable for us to choose not to carry advertising for a directly competing service."

BT won rights to the Barclays Premier League in June last year and will launch TV channels in time for the new season.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

Share
Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Share
The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice, creating a loyal and passionate following as well as commanding a premium for their products and services, strong brands can be key to great business performance.

Share

Get news by email