Channel 4 lands Shop Direct for 4oD launch

Shop Direct Group has been named as the commercial launch partner of 4oD on Sky in a six-month deal that starts on Saturday.

4oD: readies Sky launch
4oD: readies Sky launch

The partnership, brokered by Carat, will enable Shop Direct to promote its Isme, Littlewoods and Very.co.uk brands. One brand per month will be featured in front of all catch-up 4oD content on Sky.

The brands will also appear in the pre-roll of the first ad breaks in all Channel 4 content available through Sky's on demand platform.

Jon Owen, retail director at Shop Direct, said: "Television and on demand programming are both key channels for our brands and this partnership with 4oD will enable us to combine the two to reach our customers in a unique and memorable way."

Adrian English, head of media investment at Carat, said: "It provides yet another innovative and engaging element to Shop Direct’s media plan."

The video on demand service, 4oD, was launched on the Sky on demand and Sky Go platforms on 18 March 2013, allowing more viewers to catch up with their favourite Channel 4 programmes.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Why this is the best time to be at a media agency

Why this is the best time to be at a media agency

Josh Krichefski responds to some of the criticisms and questions that have been directed at media agencies recently.

Share
TV and social are the perfect marriage - is Netflix trying to break them up?

TV and social are the perfect marriage - is Netflix trying to break them up?

As Thinkbox has often pointed out to us, we love talking about TV.

Share
How brands can harness influence of Gen-narrators

How brands can harness influence of Gen-narrators

An Economist study has identified a sub-group of millennials who could be effective brand advocates, Arif Durrani writes.

Share

Get news by email