Channel 4 lands Shop Direct for 4oD launch

Shop Direct Group has been named as the commercial launch partner of 4oD on Sky in a six-month deal that starts on Saturday.

4oD: readies Sky launch
4oD: readies Sky launch

The partnership, brokered by Carat, will enable Shop Direct to promote its Isme, Littlewoods and Very.co.uk brands. One brand per month will be featured in front of all catch-up 4oD content on Sky.

The brands will also appear in the pre-roll of the first ad breaks in all Channel 4 content available through Sky's on demand platform.

Jon Owen, retail director at Shop Direct, said: "Television and on demand programming are both key channels for our brands and this partnership with 4oD will enable us to combine the two to reach our customers in a unique and memorable way."

Adrian English, head of media investment at Carat, said: "It provides yet another innovative and engaging element to Shop Direct’s media plan."

The video on demand service, 4oD, was launched on the Sky on demand and Sky Go platforms on 18 March 2013, allowing more viewers to catch up with their favourite Channel 4 programmes.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Newspaper ABCs: Digital figures for August 2014

Newspaper ABCs: Digital figures for August 2014

Mail Online continues to lead the websites for the UK's national newspapers, with more than 11.3 million daily unique browsers in August, while the biggest risers year on year are sites for the Metro (175%) and the Mirror (99%).

Share
Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror has poached Piers North from Yahoo to take the new role of digital strategy director at the national and regional newspaper publisher.

Share
Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest Group has appointed Sue Frogley to the newly created role of global commercial director.

Share

Get news by email