Independent named as content partner for HTC phone launch

The Independent has signed up to be the content partner of the new HTC One smartphone, as part of the paper's collaboration with HTC BlinkFeed, which aggregates and updates content throughout the day.

HTC One: teams up with The Independent
HTC One: teams up with The Independent

BlinkFeed allows users to generate a personalised news feed straight to their home screens by selecting the content they are most interested in. Users also have the option to read articles in full on the HTC One, which comes with a metal case and a price tag around £500.

The phone has been designed to challenge the Samsung Galaxy S4 and iPhone 5.

Zach Leonard, managing director of digital at The Independent, said: "Delivering high-quality journalism that is fresh and up-to-date is at the heart of what we do.

"We are proud to be bringing the latest news, sport, comment, lifestyle, arts and student content to audiences of the new HTC One, as we continue to invest in our presence and partnerships in the digital space."

Drew Bamford, assistant vice president of user experience at HTC, said: "With HTC BlinkFeed, our customers have direct access to fresh content – whether it is from friends or social feeds – that is uniquely relevant to them.

"The great content offered by The Independent fits well with our vast range of consumers, and we are pleased to partner with The Independent to bring our customers this experience."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

Share
Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Share
The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice, creating a loyal and passionate following as well as commanding a premium for their products and services, strong brands can be key to great business performance.

Share

Get news by email