The strong performance at the Daily Mail's website has helped underlying ad revenue at parent division DMG Media to increase by 1% over the period.
According to a trading update published by parent group Daily Mail & General Trust today, DMG Media's newspaper ad revenue declined by 8% during the five months while digital advertising experienced "strong growth".
Ad revenue at Mail Online, which reported 111 million unique browsers last month, increased by 59% year on year in the five months to the end of February 2013.
However, across the five months to the end of February underlying revenues declined by 2% after circulation revenues fell 6% in what parent group Daily Mail & General Trust called a "weak market".
On a reported basis, which includes the contribution from companies such as Teletext Holidays and Motors.co.uk sold in the previous period, DMG Media’s ad revenue declined by 5% during the period.
Across DMGT revenues were flat on a reported basis across the five months to 28 February 2013, which the company said represented growth of 2% year on year.Follow @MaisieMcCabe