Twitter rolls out new ad centre

Twitter has been focusing heavily recently on improving what it can do for advertisers. We had the introduction of the Twitter ads API last month, which has been called "a game changer for advertisers" by some, and now it has announced changes to its Twitter Ads centre.

Twitter: offers advertisers better analytics
Twitter: offers advertisers better analytics

The changes will give advertisers better campaign reporting, with more visibility into campaign performance, as well as analytics and spend. Twitter has also made it easier to manage campaigns in real time.

Twitter said that a major focus of the improvements to campaign analytics is to give advertisers more detail. So rather than simply reporting engagements that advertisers pay, it will now show engagements that Promoted Tweets receive, including earned media.

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