Bauer Media hires Sony Music strategist Mark Hardy as digital director

Bauer Media has hired Mark Hardy, a senior strategic director at Sony Music, in the new role of group digital director for its London lifestyle and radio brands.

Mark Hardy: joins Bauer Media from Sony Music
Mark Hardy: joins Bauer Media from Sony Music

Hardy, who spearheaded Sony Music's marketing strategy, will report to Paul Keenan, the chief executive of Bauer Media.

He will take blanket responsibility for Bauer Media's web, social and mobile divisions, and will initially concentrate on building up its existing brands. He will also work on developing the company's prominence and audience through new digital services.

Prior to his position at Sony Music, Hardy was the marketing director for Simon Cowell-owned Syco Entertainment, where he presided over the global launch of the pop group, One Direction. The band was the first British group to debut at number one in the US album chart.

Hardy was also European marketing director at Sony PlayStation and marketing director at the Walt Disney Company, leading Disney and Pixar's UK marketing campaigns.

Keenan said: "Mark's unique experience of marketing branded content globally will be exceptionally valuable to us as we accelerate the digital migration of our world-famous brands."

Hardy said that, with "such a strong portfolio", Bauer was well positioned to take advantage of changing consumer needs, marketing channels and revenue streams. 

He added: "I am confident that my broad experience in digital, entertainment and branded content will bring a new perspective to a company that is already driving innovation in this space."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Vizeum hires MediaCom's Jem Lloyd-Williams to lead innovation

Vizeum hires MediaCom's Jem Lloyd-Williams to lead innovation

Vizeum has hired the MediaCom managing partner Jem Lloyd-Williams to the newly created role of executive director, product.

Share
The Times releases Unquiet Film about Syria kidnapping

The Times releases Unquiet Film about Syria kidnapping

The Times has launched a further instalment of its Unquiet Film Series documenting the kidnapping and return of two journalists in Syria.

Share
Monocle valued at $115m as Tyler Brûlé sells minority stake to Japanese media company

Monocle valued at $115m as Tyler Brûlé sells minority stake to Japanese media company

Monocle has sold a stake to the Japanese media company Nikkei, as the two companies enter into a strategic partnership.

Share

Get news by email