Mail Online is like 'journalism crack' says editor

Martin Clarke, publisher of Mail Online, has described the Daily Mail's all-conquering website as the "crack cocaine" of journalism.

Mail Online: labelled the crack cocaine of journalism
Mail Online: labelled the crack cocaine of journalism

In an interview with the Financial Times, Clarke said people are addicted to it as he talked about the success of the paper that has beaten The New York Times and The Guardian to become the world's biggest newspaper online.

Clarke said: "People are addicted to it. It's like journalism crack."

The FT reported Mail Online was planning to aggressively expand its international digital media empire, with plans to hire teams of reporters and ad executives across the US.

The expansion comes after the Mail Online started the New Year with a record high of 126,753,431 global monthly unique browsers in January, according to ABC figures.

That's an increase of 12,716,350 additional browsers from December's 114,037,081, growth of 11%. Mail Online also passed nine million unique browsers in a single day for the first time.

Continue reading this story on The Wall.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email