Initiative hires Mindshare's Kristian Bright to run performance

Initiative, the Interpublic media agency, has appointed Kristian Bright, business director at Mindshare, as performance director, replacing Tristan Bentall.

Kristian Bright: replaces Tristan Bentall as performance director at Initiative
Kristian Bright: replaces Tristan Bentall as performance director at Initiative

Bright will spearhead the agency's performance team and will be charged with helping to ensure the whole agency is focused on delivering business results for Initiative's range of clients.

He will work with brands such as Tesco, Sonos, Burger King, Match.com and Ancestry at Initiative.

Most recently, Bright worked at Mindshare as a business director developing the marketing of diverse brands such as American Express, Post Office, Anglian Home Improvements and News International.

Anna Watkins, managing director of Initiative UK, said: "Kristian is an incredibly high-calibre hire and I'm excited to have him on board at Initiative to continue to drive our investment in performance.

"Our performance team is key to us being able to help our clients achieve and measure their business results. After extensive research, I am confident Kristian is the best person to lead this team going forward."

Bright worked at MediaCom and PHD earlier in his career.

He said: "Initiative has an exciting and varied client base, which allows them to be at the forefront of performance-led planning. I'm delighted to take the opportunity to work with the fantastic team already in place to help realise this potential."

Bentall moved to Australia at the end of 2012.

Initiative's chief executive, Alex Altman, is to leave the agency as part of changes that will see Andy Jones, chief executive of sister agency UM London, take the role of chief executive of IPG Mediabrands UK and Ireland.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

David bends it like Beckham in pool-shark H&M campaign

David bends it like Beckham in pool-shark H&M campaign

David Beckham plays a pool hustler in a short film promoting H&M's Modern Essentials spring 2015 collection.

Share
MP Jo Swinson 'furious' at the way the media covers pregnant women

MP Jo Swinson 'furious' at the way the media covers pregnant women

The minister for women and equalities, Jo Swinson, said at an Omnicom event yesterday that the way the media portrays pregnant women makes her "furious".

Share
Abba Newbery: Don't be afraid to ask for that pay rise

Abba Newbery: Don't be afraid to ask for that pay rise

Abba Newbery, the director of strategy at News UK Commercial, explains that to succeed in media people need to "take responsibility for making your own opportunities".

Share

Get news by email