Northern & Shell hits the newsstands with TV Pick launch

The first issue of Northern & Shell's weekly listings magazine TV Pick is on sale in more than 50,000 retailers from today.

TV Pick: Northern & Shell takes on market-leading rival TV Choice
TV Pick: Northern & Shell takes on market-leading rival TV Choice

The 76-page issue carries the strapline, 'If it's on TV, it's in TV Pick', and its cover features an 'EastEnders' storyline. Northern & Shell claims the title is the first TV listings launch since 2005.

It aims to undercut rivals with a cover price of 40p – 5p cheaper than H Bauer's market-leading TV Choice, which was the biggest-selling consumer magazine in the UK with an average weekly circulation of 1.23 million in the last six months of 2012, according to the latest ABC figures.

TV Pick's launch is being supported through advertising across Northern & Shell's in-house publications such as the Daily Express and its TV station Channel 5.

To secure prominence on the newsstand, Northern & Shell is giving retailers a 90% profit margin on the first six issues.

A Northern & Shell spokeswoman said: ""Our focus is to support the launch through retailers. We think the offer is a great way to incentivise retailers and reward them for getting behind the launch, which they have done. After the six-week promotion, we'll look at whether we'll do any additional advertising."

The first issue offers a promotion for the Northern & Shell-owned Health Lottery, and subsequent issues will include a different promotion each week.

The spokeswoman declined to reveal Northern & Shell's internal sales forecast for the title, but said: "We'll be looking closely at how TV Pick performs and we're confident that we can give readers a little bit more, through the unique nature of Northern & Shell, which has retailer relationships, TV relationships and a long history of magazine publishing."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Pre-tax profits fall by 90% at UTV

Pre-tax profits fall by 90% at UTV

UTV Media has reported a fall in pre-tax profits of 90 per cent for the first half of 2015.

Share
Why publishers' brand strategy must be fluid and flexible

Why publishers' brand strategy must be fluid and flexible

Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector.

Share
The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there, imagines Mindshare's head of mobile.

Share

Get news by email