Disney Channel and Disney Junior UK to start running spot ads

Disney UK & Ireland is going to start selling spot advertising on the Disney Channel and Disney Junior UK for the first time in July.

Disneymedia+, Disney’s integrated advertising, promotions and marketing solutions arm led by Bobi Carley, will now sell spot ad campaigns across Disney Channel and Disney Junior UK as well as Disney XD, which has carried ads since 2009.

The existing 20-strong Disneymedia+ UK sales team will sell the spot ads alongside marketing solutions, such as the tie up between the new 'Wreck-it Ralph' film and the Samsung Galaxy Note II smartphone.

The ads will start from 1 July 2013 and Disney will continue to monitor all commercial messages to ensure ads are appropriate for the age of children watching each channel and conform to regulatory guidelines.

Disneymedia+ was set up in April 2011 to offer brands a central sales point with which to do commercial deals, including partnerships with Disney assets such as characters, films and DVD releases.

For example VisitScotland partnered with The Walt Disney Company EMEA and its film 'Brave' to launch a global marketing campaign featuring Billy Connolly, Emma Thompson and Robbie Coltrane.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email