Tesco goes live with food news website to allay horsemeat fears

Tesco has today gone live with its food news website, as it seeks to shed light on its food supply chain in light of the horsemeat scandal.

Philip Clarke: Tesco chief appears on supermarket's food news website
Philip Clarke: Tesco chief appears on supermarket's food news website

Tesco is one of a number of high-street brands which have been engulfed by the horsemeat scandal, forcing it to withdraw products from its shelves.

The retailer has moved to take a proactive response to the scandal, led by its chief executive Philip Clarke, who has appeared on a video blog, describing measures the supermarket chain has taken in response to horsemeat being found in some of its own-brand products.

Tesco Food News is one such measure, a Tesco-branded website that looks to demystify the food supply chain and includes a number of lofty pledges, such as "We'll put in place better controls" and "We'll bring food closer to home."

It also gives details of the testing of its food provenance and how many products have been tested positive for horsemeat.

The site includes the video interview with Clarke, which is fronted with the headline, "We are changing" and is to be updated with news on an ongoing basis.

The website was created by digital agency Zone.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Brands need to embrace their new roles as publishers

Brands need to embrace their new roles as publishers

How can intellectual property play a greater role in the evolution of content-driven strategies? Havas Media Group's Damien Marchi explores.

Share
Campaign Big Awards entry deadline extended

Campaign Big Awards entry deadline extended

The Campaign Big Awards has extended its deadline for entries to Wednesday 8 July due to popular demand.

Share
Five years of Wimbledon and brands

Five years of Wimbledon and brands

Wimbledon, the globally-renowned tennis competition, serves up its first game today, and to celebrate, Brand Republic takes a look at some of the tournament's more recent brand sponsors and campaigns.

Share

Get news by email