International Herald Tribune to become The International New York Times

The New York Times is to rebrand its international newspaper, the International Herald Tribune, as The International New York Times.

IHT: to be rebranded as The International New York Times
IHT: to be rebranded as The International New York Times

The New York Times Company bought the remaining 50% of the IHT, which was previously owned by the Washington Post, in 2003, and the latest changes will bring the two papers even closed together.

The International Herald Tribune has had three different names in its 125-year history, and "New York" was in its title for 80 years.

All platforms of The International New York Times will continue to be edited from its offices in Hong Kong, Paris, London and New York, and further details will be announced in the coming months.

Mark Thompson, president and chief executive of The New York Times Company, and former director general of the BBC, said, "Today’s announcement comes after a thorough evaluation of our place in the global arena. 

"Based on that analysis, we believe there is significant potential to grow the number of New York Times subscribers outside of the United States."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Reed.co.uk sponsors Channel 5

Reed.co.uk sponsors Channel 5

Reed.co.uk, the job site, has signed a deal to sponsor Channel 5 shows as part of its 'Love Mondays' campaign.

Share
Attempts to revive Loaded fail, magazine to close after 21 years

Attempts to revive Loaded fail, magazine to close after 21 years

Loaded, a trailblazer in the men's magazine market in the nineties, is to close after 21 years following an unsuccessful attempt to breath new life into the title by Simian Publishing.

Share
Does your PR strategy include GIFs?

Does your PR strategy include GIFs?

It should. A YouTube rep replied to a reporter with a GIF of a child shrugging and demanded the reporter run it.

Share

Get news by email