International Herald Tribune to become The International New York Times

The New York Times is to rebrand its international newspaper, the International Herald Tribune, as The International New York Times.

IHT: to be rebranded as The International New York Times
IHT: to be rebranded as The International New York Times

The New York Times Company bought the remaining 50% of the IHT, which was previously owned by the Washington Post, in 2003, and the latest changes will bring the two papers even closed together.

The International Herald Tribune has had three different names in its 125-year history, and "New York" was in its title for 80 years.

All platforms of The International New York Times will continue to be edited from its offices in Hong Kong, Paris, London and New York, and further details will be announced in the coming months.

Mark Thompson, president and chief executive of The New York Times Company, and former director general of the BBC, said, "Today’s announcement comes after a thorough evaluation of our place in the global arena. 

"Based on that analysis, we believe there is significant potential to grow the number of New York Times subscribers outside of the United States."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Neptune ascends White Cliffs of Dover for National Trust campaign

Neptune ascends White Cliffs of Dover for National Trust campaign

Roman god Neptune erupts from the breaking waves that pummel The White Cliffs of Dover, towering hundreds of feet, holding his trident aloft, thanking the public for supporting the National Trust's save-the-coast campaign, and then popping back under the breaking waves.

Share
Vintage Unilever and John Lewis ads in 1920s newspaper promotion of Poirot mystery

Vintage Unilever and John Lewis ads in 1920s newspaper promotion of Poirot mystery

A newspaper warning of the 'Monogram Murders' is being handed out to Londoners, with the publication resembling a 1920s paper and even including ads from the era from the likes of Unilever, John Lewis and Fortnum & Mason. The murders, of course, are fictitious but are being used to promote and are the subject of HarperCollins' new Hercule Poirot mystery.

Share
Tech viewpoint on festivals
Share

Get news by email