International Herald Tribune to become The International New York Times

The New York Times is to rebrand its international newspaper, the International Herald Tribune, as The International New York Times.

IHT: to be rebranded as The International New York Times
IHT: to be rebranded as The International New York Times

The New York Times Company bought the remaining 50% of the IHT, which was previously owned by the Washington Post, in 2003, and the latest changes will bring the two papers even closed together.

The International Herald Tribune has had three different names in its 125-year history, and "New York" was in its title for 80 years.

All platforms of The International New York Times will continue to be edited from its offices in Hong Kong, Paris, London and New York, and further details will be announced in the coming months.

Mark Thompson, president and chief executive of The New York Times Company, and former director general of the BBC, said, "Today’s announcement comes after a thorough evaluation of our place in the global arena. 

"Based on that analysis, we believe there is significant potential to grow the number of New York Times subscribers outside of the United States."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Pre-tax profits fall by 90% at UTV

Pre-tax profits fall by 90% at UTV

UTV Media has reported a fall in pre-tax profits of 90 per cent for the first half of 2015.

Share
Why publishers' brand strategy must be fluid and flexible

Why publishers' brand strategy must be fluid and flexible

Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector.

Share
The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there, imagines Mindshare's head of mobile.

Share

Get news by email