Martin Sorrell says Twitter is not an advertising medium

Martin Sorrell, the WPP chief executive, has said in an interview that Twitter is not an advertising medium, but a PR one.

Sorrell: says Twitter is a PR medium
Sorrell: says Twitter is a PR medium

Sorrell has been talking to the Harvard Business Review about everything from the state of the advertising business, to social media and emerging technology.

His interview takes in such topics as programmable T-shirts and Google Glass, and he also had a few things to say about Facebook and Twitter, and why he doesn't think they are advertising media.

His comments come a week after Twitter launched its advertising API, which could significantly boost the number of advertisers using Twitter and their ability to manage campaigns.

Sorrell has spoken before about Facebook, admitting it gets him in trouble, and how he doesn't see it as an advertising medium. He reiterated those comments, adding his thoughts on Twitter too.

His argument is that Twitter is a PR medium and that it lacks depth. He is obviously not the first to make such comments, but what he says carries weight.

Continue reading this story on The Wall

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

WPP confirms search has begun for Sorrell's successor

WPP confirms search has begun for Sorrell's successor

WPP has begun to look at external candidates to replace Sir Martin Sorrell as the chief executive of WPP, the company confirmed today.

Share
VR is dead, long live VR

VR is dead, long live VR

VR has huge potential but it's time to admit that we don't actually know what to do with it, writes Dino Burbidge, director of technology and innovation, WCRS.

Share
The quirky, wonderful and eye-widening world of C2
[Sponsored feature]

The quirky, wonderful and eye-widening world of C2

Say goodbye to stale buffet food, dowdy carpets and middle-of-the-road speakers. C2 is the first conference of its kind...

Share

Get news by email