Martin Sorrell says Twitter is not an advertising medium

Martin Sorrell, the WPP chief executive, has said in an interview that Twitter is not an advertising medium, but a PR one.

Sorrell: says Twitter is a PR medium
Sorrell: says Twitter is a PR medium

Sorrell has been talking to the Harvard Business Review about everything from the state of the advertising business, to social media and emerging technology.

His interview takes in such topics as programmable T-shirts and Google Glass, and he also had a few things to say about Facebook and Twitter, and why he doesn't think they are advertising media.

His comments come a week after Twitter launched its advertising API, which could significantly boost the number of advertisers using Twitter and their ability to manage campaigns.

Sorrell has spoken before about Facebook, admitting it gets him in trouble, and how he doesn't see it as an advertising medium. He reiterated those comments, adding his thoughts on Twitter too.

His argument is that Twitter is a PR medium and that it lacks depth. He is obviously not the first to make such comments, but what he says carries weight.

Continue reading this story on The Wall

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Why CEOs choose TV and DOOH

Why CEOs choose TV and DOOH

In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus.

Share
Sometimes collaboration, not innovation, can be the key to winning campaigns

Sometimes collaboration, not innovation, can be the key to winning campaigns

Media Week Awards entries used to be awash with companies claiming "media firsts". They ranged from the sublime to the ridiculous - from takeovers of Coronation Street to aromatic front covers and microsites for apps. Being first and owning the idea featured highly.

Share
Morley stakes claim as outdoor's ambassador

Morley stakes claim as outdoor's ambassador

By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani

Share

Get news by email