Carat Manchester handed £5m Mirror Group account

Carat Manchester is believed to have picked up the £5 million media planning and buying business for Mirror Group, previously handled by Arena Media, without a pitch.

Carat Manchester handed £6m Mirror Group account
Carat Manchester handed £6m Mirror Group account

Arena Media, the incumbent on the business since December 2009, has confirmed the newspaper group’s media account has been "surprisingly" withdrawn from them, "without any prior warning".

Aegis Media’s Carat Manchester is expected to begin working with the Mirror Group from next month, which includes all marketing campaigns for the Daily Mirror, Sunday Mirror and Daily Record.

However, an Aegis spokesperson refused to comment on whether the agency has picked up the Mirror Group’s business, for reasons unknown.

The account move comes amid growing tensions between News International and Aegis Media.

In October 2012, Trinity Mirror unveiled a move to create a single unified publishing structure.

The reorganisation was designed to allow editorial, advertising and support functions to operate as effectively as possible across all of the Group's print and digital publishing operations.

As part of the restructure a newly-formed Publishing Operations Group - which includes senior executives from editorial, advertising and digital - now drive the vision of One Trinity Mirror to ensure the "full publishing potential of the business is realised".

Lloyd Embley was promoted to the position of editor-in-chief of the national titles and Mark Hollinshead became Trinity Mirror's chief operating officer.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Timeline: A look back at April Fool's marketing

Timeline: A look back at April Fool's marketing

It is every pranksters' dream day, but now the annual practical joke occasion is an opportunity for brands to put themselves in the eye of gullible/on the ball consumers via creative pranks. Here, we take a look back at the best hoaxes throughout the last decade.

Share
Brands on Buzzfeed: Just add puppy GIFs

Brands on Buzzfeed: Just add puppy GIFs

We take a look at McVitie's posts on Buzzfeed (a long look, puppies are involved), James Cordon's bod and an even longer look at April Fool's Day pranks over the past decade.

Share
Martin Sorrell: Advocacy is part of advertising

Martin Sorrell: Advocacy is part of advertising

Advocacy is not threatening to usurp advertising because they are both part of the same process, according to WPP's chief executive, Sir Martin Sorrell.

Share

Get news by email