MasterCard airs Conor Maynard, Rita Ora and Delilah videos as The Brits reaches 7.3m

MasterCard showed three one-minute remakes of pop videos from stars Conor Maynard, Rita Ora and Delilah during 'The Brits' last night, as the show on ITV achieved its biggest audience in 10 years

According to unofficial overnight figures, the show had a peak audience of 7.3 million viewers after Lana Del Ray won the Best International Female Award.

Over the course of the show, ‘The Brits’ had an average audience of 6.29 million viewers across ITV and ITV HD, a 26.8% share of the TV-watching audience. An additional 225,700 watched the show on ITV +1.

The combined average audience of 6.5 million made last night’s event the most-watched 'Brits' since 2003.

The minute-long "#priceless remake" ads, which aired during the programme, show MasterCard giving a fan the chance to recreate the video of one of their favourite stars, and then surprising them when the actual artist appeared.
McCann London created the campaign, which started in January, and asked for fans to upload a video of themselves in order to be in with a chance of taking part in the remake.

The ad was written by Claire Thompson and art-directed by Kate Pozzi, with creative direction by Matt Crabtree and Simon Hepton. Emil Nava of Pulse directed the films.

MasterCard’s media planning and buying is handled by UM.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest

Fold7 splits with Gocompare.com amid talk of Gio Compario's return

Fold7 splits with Gocompare.com amid talk of Gio Compario's return

Fold7 is splitting with Gocompare.com as the insurance-comparison site mulls bringing back its opera-singing mascot, Gio Compario.

Share
Is native advertising on Tinder creepy?

Is native advertising on Tinder creepy?

If a spot cream brand swipes right on our profile we're quitting Tinder.

Share
Ronseal claims to ditch 'does exactly what it says on the tin' strapline

Ronseal claims to ditch 'does exactly what it says on the tin' strapline

Ronseal claims to abandon its enduring "does exactly what it says on the tin" logo for the sake of correctness in its latest campaign.

Share

Get news by email