Twitter launches advertising API

Twitter last night launched its long-awaited advertising API and that means significant changes both for Twitter and its advertisers.

Twitter: launches ads API
Twitter: launches ads API

For the first time, marketers can now easily create and manage ad campaigns and buy them through third parties.

Significantly, that allows a major increase in scale for Twitter's advertising business and its ability to generate revenues, which are expected to rise from $350m (£230m) last year, to around $1bn (£658m) by 2014.

Until now, ad campaigns on Twitter have been managed manually. This has meant that while changes weren't difficult to make it, could be time-consuming for someone running a global campaign.

Continue reading this story on The Wall blog

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Rajar Q3 2014: Heart London breakfast crashes into sixth place

Rajar Q3 2014: Heart London breakfast crashes into sixth place

London's commercial radio stations have taken a pummelling to their weekly audience figures, with the big four all shedding listeners year on year and Heart's breakfast show sliding to sixth place.

Share
Rajar Q3 2014: commercial radio tightens the gap on the BBC

Rajar Q3 2014: commercial radio tightens the gap on the BBC

Commercial radio tightened the gap between it and the BBC, according to the latest Rajar audience figures.

Share
Rajar Q3 2014: Real stations keep Heart beating above 9m

Rajar Q3 2014: Real stations keep Heart beating above 9m

Heart has been keeping a tight grip on its nine million weekly listeners, according to the latest Rajar radio audience figures.

Share

Get news by email