Twitter launches advertising API

Twitter last night launched its long-awaited advertising API and that means significant changes both for Twitter and its advertisers.

Twitter: launches ads API
Twitter: launches ads API

For the first time, marketers can now easily create and manage ad campaigns and buy them through third parties.

Significantly, that allows a major increase in scale for Twitter's advertising business and its ability to generate revenues, which are expected to rise from $350m (£230m) last year, to around $1bn (£658m) by 2014.

Until now, ad campaigns on Twitter have been managed manually. This has meant that while changes weren't difficult to make it, could be time-consuming for someone running a global campaign.

Continue reading this story on The Wall blog

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

My Media Week: Nick Emery

My Media Week: Nick Emery

Nick Emery, global CEO, Mindshare and president of Media Lions Jury Cannes 2015, reveals the judging criteria and why NGO entries outshone their corporate competitors.

Share
Disney's Frozen teams up with Change4Life and Kaiser Chiefs for fitness campaign

Disney's Frozen teams up with Change4Life and Kaiser Chiefs for fitness campaign

Change4Life and Disney have teamed up in a new campaign that encourages children to exercise every day.

Share
Cosmopolitan names Farrah Storr as new editor

Cosmopolitan names Farrah Storr as new editor

Farrah Storr, the editor of Women's Health, has been named as the new editor at Cosmopolitan.

Share

Get news by email