Twitter launches advertising API

Twitter last night launched its long-awaited advertising API and that means significant changes both for Twitter and its advertisers.

Twitter: launches ads API
Twitter: launches ads API

For the first time, marketers can now easily create and manage ad campaigns and buy them through third parties.

Significantly, that allows a major increase in scale for Twitter's advertising business and its ability to generate revenues, which are expected to rise from $350m (£230m) last year, to around $1bn (£658m) by 2014.

Until now, ad campaigns on Twitter have been managed manually. This has meant that while changes weren't difficult to make it, could be time-consuming for someone running a global campaign.

Continue reading this story on The Wall blog

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Inspiring the new cultural shift at Primesight

Inspiring the new cultural shift at Primesight

From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion.

Share
Ocean Outdoor finds new owners in Searchlight Capital

Ocean Outdoor finds new owners in Searchlight Capital

Searchlight Capital Partners, the private equity owner of Hunter wellies, has bought a majority stake in Ocean Outdoor for an estimated £80 million.

Share
Top 10 regional press ads
Share

Get news by email