Cartoon Network to turn homepage upside down for Kobot toy figures

Cartoon Network is to turn its homepage upside down tomorrow as part of a promotion for the new Kobot toy figurines from the company behind the playground craze, 'Gogo's Crazy Bones'.

Cartoon Network: flips its homepage for Kobot promotion
Cartoon Network: flips its homepage for Kobot promotion

To celebrate the new Kobot toy figures from Magic Box, the homepage of Cartoon Network will be upside down from tomorrow for four days, as part of a campaign devised by specialist youth media agency Generation Media.

The activity aims to promote the fact that Kobot figures have a reversible base, so children can play with them in two different ways.

When visitors go to the Cartoon Network site, they will be able to fire virtual Kobots through a circular target, or Kobotron, in order to restore the homepage to normal.

The activity will link to the Kobots Federation website and is complementing a wider TV and digital campaign targeting children on half term.

Ben Harper, UK and Ireland director at Magic Box, said: "The flipped homepage is a real eye-catching introduction to the Kobots Federation, but it also promotes a stand out feature of Kobots – that the base can be flipped upside down to change the game play."

Generation Media and Turner Media Innovations negotiated the homepage takeover.

Martin Doyle, head of digital at Generation Media, said: "We considered the USPs of Kobots and how these could be communicated in an online promotion. Cartoon Network is the perfect partner, offering an interactive and engaging mechanic."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Williams promoted at ITV as Hazlitt departs

Williams promoted at ITV as Hazlitt departs

ITV has promoted Kelly Williams, the group commercial sales director, to managing director of commercial, as Fru Hazlitt steps down.

Share
Macmillan Cancer Support scoops Brand of the Year Award

Macmillan Cancer Support scoops Brand of the Year Award

Macmillan Cancer Support, one of the UK's leading and most admired cancer charities, was voted The Marketing Society's Brand of the Year at its annual dinner last night, in association with Marketing and Advertising Week Europe.

Share
Better Together
[Sponsored feature]

Better Together

With consumers making their own media choices, deserting the high street and finding out about brands on their own terms, agencies are wondering how to join up all the dots. Welcome to the interconnected world. By Stuart Derrick

Share

Get news by email