Rani Raad to take commercial lead for CNN International

Rani Raad has been promoted to executive vice-president and chief commercial officer of CNN International, responsible for its ad sales and marketing activities.

Rani Raad: to lead all commercial activities for CNN International
Rani Raad: to lead all commercial activities for CNN International

His appointment follows a strategic decision to directly align all of CNN's international commercial activities into a single operation.

Raad will be responsible for the commercial strategy and vision of CNN International and oversee its advertising sales, content sales, business development, international research and marketing activities.

He will also retain his current responsibilities, managing Turner Broadcasting's operations in Turkey, the Middle East and Africa.

Gerhard Zeiler, president of Turner Broadcasting System International, said: "We are simplifying the organisation and establishing clear responsibilities. Rani is the logical choice for this ambitious challenge, due to his track record leading CNN's global commercial initiatives and his vast international network."

Raad, who has been with Turner Broadcasting for 15 years, said: "Aligning the commercial streams for the world's leading international news brand will help us deliver best-in-class solutions for our partners across all the diverse platforms where CNN has become a valued and ubiquitous presence."

CNN has 45 editorial offices and is available in six languages in more than 200 countries, across all major TV, internet and mobile platforms. It is part of Turner Broadcasting System, a Time Warner company.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Timeline: A look back at April Fool's marketing

Timeline: A look back at April Fool's marketing

It is every pranksters' dream day, but now the annual practical joke occasion is an opportunity for brands to put themselves in the eye of gullible/on the ball consumers via creative pranks. Here, we take a look back at the best hoaxes throughout the last decade.

Share
Brands on Buzzfeed: Just add puppy GIFs

Brands on Buzzfeed: Just add puppy GIFs

We take a look at McVitie's posts on Buzzfeed (a long look, puppies are involved), James Cordon's bod and an even longer look at April Fool's Day pranks over the past decade.

Share
Martin Sorrell: Advocacy is part of advertising

Martin Sorrell: Advocacy is part of advertising

Advocacy is not threatening to usurp advertising because they are both part of the same process, according to WPP's chief executive, Sir Martin Sorrell.

Share

Get news by email