Fitness First moves media into Vizeum

Fitness First, the gym, health and fitness group, has moved its media strategy, planning and buying business into Vizeum without a pitch.

Fitness First: moves media to Vizeum
Fitness First: moves media to Vizeum

Vizeum picked up the account ahead of a new marketing push by the gym operator. Fitness First has not had an agency of record for two years following a series of management changes, but last worked with Omnicom's PHD.

The unofficial review process has been handled by David Jones, marketing director at Fitness First, who credited Vizeum’s great ideas around what drives the behaviour and purchasing decisions of our clients.

Richard Morris, managing director at Vizeum, said: "We’re delighted their marketing team have elected to start from a different place with Vizeum. We will help Fitness First improve business results via integrated and innovative media solutions."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Celebrity Cruises opts for Goodstuff

Celebrity Cruises opts for Goodstuff

Celebrity Cruises has appointed Goodstuff as its media planning and buying agency, following a four-month competitive pitch process.

Share
TalkTalk to launch user-generated X Factor idents

TalkTalk to launch user-generated X Factor idents

TalkTalk is releasing an app that allows users to make their own music videos and will use the best in its X Factor idents.

Share
Cast of Toy Story return for Sky Broadband campaign

Cast of Toy Story return for Sky Broadband campaign

Sky has once again turned to the cast of 'Toy Story' for a TV campaign promoting its broadband service.

Share

Get news by email