Fitness First moves media into Vizeum

Fitness First, the gym, health and fitness group, has moved its media strategy, planning and buying business into Vizeum without a pitch.

Fitness First: moves media to Vizeum
Fitness First: moves media to Vizeum

Vizeum picked up the account ahead of a new marketing push by the gym operator. Fitness First has not had an agency of record for two years following a series of management changes, but last worked with Omnicom's PHD.

The unofficial review process has been handled by David Jones, marketing director at Fitness First, who credited Vizeum’s great ideas around what drives the behaviour and purchasing decisions of our clients.

Richard Morris, managing director at Vizeum, said: "We’re delighted their marketing team have elected to start from a different place with Vizeum. We will help Fitness First improve business results via integrated and innovative media solutions."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

My Media Week: Barnaby Rothwell

My Media Week: Barnaby Rothwell

This week, Barnaby Rothwell, promotions director, UK & EMEA at Disneymedia+, focuses on a major collaboration with Sky and Pixar, the ongoing 'Star Wars Rebels' promotion and sorting wedding pics

Share
Hotpoint sponsors Good Food Channel

Hotpoint sponsors Good Food Channel

Hotpoint Appliances is sponsoring the Good Food Channel's World of Flavour strand in a six-figure deal, with idents running until September next year.

Share
Media Owners take games into their own hands

Media Owners take games into their own hands

A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts.

Share

Get news by email