Fitness First moves media into Vizeum

Fitness First, the gym, health and fitness group, has moved its media strategy, planning and buying business into Vizeum without a pitch.

Fitness First: moves media to Vizeum
Fitness First: moves media to Vizeum

Vizeum picked up the account ahead of a new marketing push by the gym operator. Fitness First has not had an agency of record for two years following a series of management changes, but last worked with Omnicom's PHD.

The unofficial review process has been handled by David Jones, marketing director at Fitness First, who credited Vizeum’s great ideas around what drives the behaviour and purchasing decisions of our clients.

Richard Morris, managing director at Vizeum, said: "We’re delighted their marketing team have elected to start from a different place with Vizeum. We will help Fitness First improve business results via integrated and innovative media solutions."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Campaign Big Awards: video

Campaign Big Awards: video

Abbott Mead Vickers BBDO's Ian Pearman and Forsman & Bodenfors' Björn Engström reflect on a successful night at the Campaign Big Awards on Wednesday evening.

Share
GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

Andrew Miller, the chief executive of Guardian Media Group, has urged the BBC to allow newspapers access to raw news feeds and to tap into its back catalogue.

Share
Media Week Awards 2014 celebrates outstanding talent and creativity

Media Week Awards 2014 celebrates outstanding talent and creativity

The UK's vibrant commercial media sector celebrated the year's best work at the Media Week Awards last night, attended by 1,400 executives from agencies, media owners, advertisers and production companies.

Share

Get news by email