Freeview claims households spend £200 a year on unwatched TV

Freeview is to launch a TV ad campaign that questions whether customers are paying too much to watch their favourite programmes, after finding the average household is spending almost £200 a year on unwatched pay-TV channels.

Freeview: launches TV ad campaign
Freeview: launches TV ad campaign

The 30-second TV spot, created by Leo Burnett, will air on Friday and states that Freeview provides over 95% of the most-watched programmes in the UK.

The spot will continue to use helium balloons, which it has used in its previous campaigns to represent programmes available on Freeview.

In the ad, viewers follow the balloons on their journey around the city, until they reach their destination at a house in the suburbs. As soon as they have floated through an open window, a TV is heard being flicked on and a screen glows behind the curtains.

The ad follows recent research from Freeview that showed many people are paying for channels they are unlikely to watch. Households are spending £199.32 a year on average, on unwatched pay-TV channels and 75% of their viewing hours are spent watching free-to-air channels.

Guy North, marketing communications director, Freeview, said: "As household budgets are increasingly stretched, we’re highlighting the alternative to pay TV.

"Our latest campaign encourages consumers to question whether an expensive subscription package is really right for them if most of the content they watch is free-to-air."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Things we like: iPlayer, Telegraph, end of nuisance callers

Things we like: iPlayer, Telegraph, end of nuisance callers

Some things in the media business we liked in the week up to 6 March, and one thing we didn't...

Share
DMG Media to launch cross-platform ad team

DMG Media to launch cross-platform ad team

DMG Media, which owns the Daily Mail, The Mail on Sunday and Mail Online, is setting up a new ad team for brands that want to advertise across the platforms.

Share
Weve's Nigel Clarkson's gone to Barca, again: Day 3

Weve's Nigel Clarkson's gone to Barca, again: Day 3

Nigel Clarkson, commercial director of Weve, ends his time at the Mobile World Congress (MWC) focusing on location, connected devices and 5G.

Share

Get news by email