Elle appoints Phebe Hunnicutt as digital director

Elle UK, Hearst's fashion brand, has appointed AOL's Phebe Hunnicutt as its new digital director.

Phebe Hunnicutt: joins Elle as digital director
Phebe Hunnicutt: joins Elle as digital director

Hunnicutt is currently managing editor at AOL Women's Group, and joins Elle on 13 March, reporting to editor-in-chief Lorraine Candy.

She will be responsible for developing Elle's editorial and commercial digital strategy, www.elleuk.com, and help develop and manage the editorial and commercial digital strategy across the brand, utilising Elle's' unique 360 approach to content across all platforms including web, print and digital editions.

Elle's magazine and website reaches a combined total of 1,094,000 readers, while its social media reach stands at 972,999 across Facebook, Twitter, Instagram and Pinterest.

Candy said: "Elle's unique multiplatform approach means we are able to attract highly skilled talent from the digital arena. This exciting appointment will further shape our 'omnichannel' strategy and drive our numbers even higher in the luxury market."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Reed.co.uk sponsors Channel 5

Reed.co.uk sponsors Channel 5

Reed.co.uk, the job site, has signed a deal to sponsor Channel 5 shows as part of its 'Love Mondays' campaign.

Share
Attempts to revive Loaded fail, magazine to close after 21 years

Attempts to revive Loaded fail, magazine to close after 21 years

Loaded, a trailblazer in the men's magazine market in the nineties, is to close after 21 years following an unsuccessful attempt to breath new life into the title by Simian Publishing.

Share
Does your PR strategy include GIFs?

Does your PR strategy include GIFs?

It should. A YouTube rep replied to a reporter with a GIF of a child shrugging and demanded the reporter run it.

Share

Get news by email