Elle appoints Phebe Hunnicutt as digital director

Elle UK, Hearst's fashion brand, has appointed AOL's Phebe Hunnicutt as its new digital director.

Phebe Hunnicutt: joins Elle as digital director
Phebe Hunnicutt: joins Elle as digital director

Hunnicutt is currently managing editor at AOL Women's Group, and joins Elle on 13 March, reporting to editor-in-chief Lorraine Candy.

She will be responsible for developing Elle's editorial and commercial digital strategy, www.elleuk.com, and help develop and manage the editorial and commercial digital strategy across the brand, utilising Elle's' unique 360 approach to content across all platforms including web, print and digital editions.

Elle's magazine and website reaches a combined total of 1,094,000 readers, while its social media reach stands at 972,999 across Facebook, Twitter, Instagram and Pinterest.

Candy said: "Elle's unique multiplatform approach means we are able to attract highly skilled talent from the digital arena. This exciting appointment will further shape our 'omnichannel' strategy and drive our numbers even higher in the luxury market."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Battersea's digital dog 'follows' shoppers in outdoor campaign

Battersea's digital dog 'follows' shoppers in outdoor campaign

Battersea Dogs and Cats Home have today launched a new form of digital outdoor advertising in which a dog on a billboard appears to follow shoppers as they walk past.

Share
Hooray for Hollywood: Film stars make welcome strides in TV ads

Hooray for Hollywood: Film stars make welcome strides in TV ads

Kevin Bacon, Al Pacino and Sylvester Stallone all reconfirm the trend of a vibrant TV ad market on top of its game, says ITV's deputy managing director, commercial, Simon Daglish.

Share
What influence have newsbrands had in the 2015 General Election?

What influence have newsbrands had in the 2015 General Election?

With the election just a week away, the second in Newsworks' series of election trackers looks at the influence of newsbrands - can they really impact the election outcome when there are so many different sources of information out there? Denise Turner reports.

Share

Get news by email