Growth in time-shifted TV viewing expected to level out

Time-shifted viewing via digital TV recorders (DTRs) is expected to plateau over the coming years, according to a report by the UK commercial broadcasters' marketing body, Thinkbox.

TV viewing figures have levelled out
TV viewing figures have levelled out

Data from BARB revealed that the amount of linear TV recorded and watched on DTRs such as Sky+ and Virgin Media TiVo devices reached 10.1% of all viewing in 2012.

The figure was up from the 9.4% of total viewing in 2011, but represented slower growth than the rise from 7.6% in 2010. However, BARB’s figures do not include viewing on devices other than TV sets.

Thinkbox said it expects recorded and playback TV to settle at about 15% of total viewing once most households have access to DTRs.

Linear viewing in 2012 stalled at four hours and one minute per day, down by one minute from the 2011 total. The data from BARB suggested that, in 2012, the average person watched two hours and 35 minutes of commercial TV daily, also down by one minute on the previous year.

Lindsey Clay, Thinkbox managing director, said: ‘Linear TV is the bedrock of how we watch TV. Its continued strength underlines viewers’ preference for watching TV as it is broadcast and on a set.’

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Twitter video: what marketers need to know

Twitter video: what marketers need to know

The roll-out of Twitter video is a positive move to further improve user experience, writes Andy Pringle, head of performance media, Performics UK, part of the ZenithOptimedia Group.

Share
'Too vague' Google forced to review data privacy policy

'Too vague' Google forced to review data privacy policy

The office of the Information Commissioner (ICO) has forced Google to review its privacy policy and improve the way it communicates to customers how it uses data.

Share
Tony Vickers service of thanksgiving on 23 February

Tony Vickers service of thanksgiving on 23 February

A service of thanksgiving for Tony Vickers, the former managing director of sales and marketing at BSkyB and sales chief at TV-am, will be held on Monday 23 February.

Share

Get news by email