Skyfall DVD promotion offers Absolute Radio's biggest ever single giveaway

'Skyfall', the latest in the MGM James Bond franchise, has signed a deal with Absolute Radio to give away £20,000 to a lucky listener, in the station's biggest ever giveaway from a single brand partner.

Skyfall: partners with Absolute Radio for £20,000 prize competition
Skyfall: partners with Absolute Radio for £20,000 prize competition

The competition will be led by Absolute Radio’s breakfast show presenter Christian O’Connell and his team, who will give out a clue every day this week ahead of the big giveaway on Friday (22 February).

Trails for the competition will explain that Absolute Radio's Rock N Roll Football host, the former Arsenal footballer Ian Wright, has been ‘fictionally wiped off the planet’ just as Daniel Craig’s Bond is in the film 'Skyfall'.

Each day this week, Absolute Radio will air pre-recorded clues voiced by Wright, and listeners have to save the answers to each day's clue and then text in the first letter of each answer on Friday for the chance to win the money.

Wright's clues will be played at random times throughout this week, even interrupting songs and editorial, in a bid to create standout for the promotion, which was planned and bought by Vizeum.

Katherine Knapp, head of promotions at Absolute Radio, said: "The 'Skyfall' promotion will break records at the station and the fantastic cash prize on offer will drive mass awareness for the campaign.

"The week-long, hard-hitting activity will ensure maximum exposure for the brand"

The Absolute Radio Skyfall Blu-ray/DVD promotion started today and will run until Friday.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email