Skyfall DVD promotion offers Absolute Radio's biggest ever single giveaway

'Skyfall', the latest in the MGM James Bond franchise, has signed a deal with Absolute Radio to give away £20,000 to a lucky listener, in the station's biggest ever giveaway from a single brand partner.

Skyfall: partners with Absolute Radio for £20,000 prize competition
Skyfall: partners with Absolute Radio for £20,000 prize competition

The competition will be led by Absolute Radio’s breakfast show presenter Christian O’Connell and his team, who will give out a clue every day this week ahead of the big giveaway on Friday (22 February).

Trails for the competition will explain that Absolute Radio's Rock N Roll Football host, the former Arsenal footballer Ian Wright, has been ‘fictionally wiped off the planet’ just as Daniel Craig’s Bond is in the film 'Skyfall'.

Each day this week, Absolute Radio will air pre-recorded clues voiced by Wright, and listeners have to save the answers to each day's clue and then text in the first letter of each answer on Friday for the chance to win the money.

Wright's clues will be played at random times throughout this week, even interrupting songs and editorial, in a bid to create standout for the promotion, which was planned and bought by Vizeum.

Katherine Knapp, head of promotions at Absolute Radio, said: "The 'Skyfall' promotion will break records at the station and the fantastic cash prize on offer will drive mass awareness for the campaign.

"The week-long, hard-hitting activity will ensure maximum exposure for the brand"

The Absolute Radio Skyfall Blu-ray/DVD promotion started today and will run until Friday.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Omnicom reports 7% rise in pre-tax profit in Q2

Omnicom reports 7% rise in pre-tax profit in Q2

Omnicom Group, home to BBDO, DDB Worldwide and Omnicom Media Group, has reported a 7 per cent rise in pre-tax profits to $514.7 million for the second quarter, on the back of recovering ad markets and strong organic growth.

Share
Bloomberg appoints Matt Teeman as commercial director EMEA

Bloomberg appoints Matt Teeman as commercial director EMEA

Bloomberg Media has appointed former DMG Media and BBC Magazines leader Matt Teeman as its commercial director in Europe, Media East and Africa.

Share
CBS Outdoor acquires Van Wagner in $690m deal

CBS Outdoor acquires Van Wagner in $690m deal

Van Wagner, the outsize US poster company, has sold its billboard business to CBS Outdoor in a $690 million (£404 million) deal.

Share

Get news by email