Magazine ABCs: Easy Living bright spark in tough glossy sector

Condé Nast's Easy Living bucked the trend in a struggling women's glossy magazine market in the last six months of 2012 by increasing its circulation by 7.1% year on year to 150,020.

According to figures from the Audit Bureau of Circulations for the second half of 2012, Condé Nast’s Easy Living was the only paid-for glossy magazine from a major publisher to increase its circulation year on year.

Easy Living’s sister magazine Glamour continued to be the biggest women’s glossy by circulation in the final six months of 2012. Glamour’s circulation was 424,077, a decline of 9.1% year on year and 9.8% period on period.

However, the second biggest magazine in the sector, Hearst Magazines UK’s Good Housekeeping, did not experience Glamour’s significant period-on-period drop and so managed to narrow the gap between the two titles.

Good Housekeeping had an average circulation of 409,326 in the final six months of 2012, down 8.7% year on year but a decrease of just 0.2% compared to the six months to 30 June 2012.  

Bauer Media’s Grazia, which is a weekly glossy magazine, had an average circulation of 186,493 in the six months to 31 December 2012, a decrease of 9.2% year on year and 1.9% compared to the first half of 2012.

Title

Circulation

Dec end 2012

Prd/prd %

change

Yr/yr %

change

Glamour 424,077 -9.8% -9.1%
Good Housekeeping 409,326 0.2% -8.7%
Woman & Home 352,586 -0.3% -7.2%
Cosmopolitan 308,482 -12.7% -18.3%
Yours 272,040 -3.1% -3.8%
Prima 256,053 -3.1% -9.1%
Marie Claire 255,333 0.1% -4.3%
Look 225,296 -9.9% -19.7%
Red 217,806 -3.7% -5.8%
Vogue 203,356 -0.8% -3.5%
Elle (U.K.) 194,253 2.5% -0.4%
Grazia 186,493 -1.9% -9.2%
Instyle UK 165,903 1.5% -5.7%
Easy Living 150,020 -8.5% 7.1%
Company 129,058 -9.9% -31.5%
Essentials 117,594 -1.3% -8.8%
Vanity Fair 97,736 -2.9% -4.7%
Tatler 87,102 0.1% -1.0%
Psychologies Magazine 77,608 -15.9% -25.7%

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