Magazine ABCs: The top 100 at a glance, for last six months of 2012

There was an air of inevitability about the swathes of falls in circulation figures for UK magazines in the last six months of 2012.

There were some notable exceptions, not least Time Out which rocketed by nearly 500% after becoming a free magazine during the period.

Elsewhere, the content marketing publication for Morrisons continues to grow in popularity, up more than 10% period on period, to 1,299,813. Similar marketing titles for Asda and Tesco claim the top two spots, reaching just under two million people respectively.

Out of the top 10 magazines, five are actively purchased (or are included in a wider membership subscription). TV Choice retains its position as the UK’s leading actively purchased title, with 1.23m copies, but it is upmarket rival, Radio Times, which reported the biggest growth during the period, up 3.2% to 893,512.

Kathy Day, managing director of the Radio Times, said the brand had been in "very rude health" since becoming wholly owned by Immediate Media last year.

She noted: "This is the biggest period on period increase of any actively purchased UK magazine, and is clear demonstration of the power of investing in a well-executed editorial vision.

"This hugely successful period has also seen Radio Times retain its dual market leading positions as both the biggest selling UK weekly magazine by subscription and the UK’s most valuable magazine at newsstand."

Among the women’s lifestyle monthlies, Hearst's Cosmopolitan and Kelsey Publishing's Psychologies both suffered double-digit falls, tumbling 12.7% and 15.9% respectively.

However, among those to buck the trend and increase circulations during the period, although not year on year, were Hearst's Elle UK, IPC's licensed Marie Claire, and its stablemate, InStyle.

There was reason to cheer over at Mike Soutar’s ShortList Media too, where its free men’s weekly Shortlist recording its tenth consecutive ABC rise to 531,733, and its female counterpart, Stylist, its sixth to 433,482.

Meanwhile, Dennis Publishing's The Week managed its 29th consecutive circulation increase to 194,122. It is now the most enduring circulation riser out of all the UK's consumer magazines, after weekly business rival The Economist stopped gaining sales after a record 33 consecutive rises in this audit.

Title % Actively purchased Dec end 2012 Prd/prd % change Year/year % change
Asda Magazine 0.0% 1,960,222 -0.2% 0.6%
Tesco Magazine 0.0% 1,949,173 0.9% -3.4%
The National Trust Magazine 0.0% 1,948,313 N/A 0.0%
Morrisons Magazine 0.0% 1,299,813 10.8% 12.9%
TV Choice 100.0% 1,230,076 -3.7% -5.7%
What's on TV 100.0% 1,222,242 0.5% -2.5%
Tesco Real Food 0.0% 1,213,333 -0.8% -0.6%
Radio Times 99.7% 893,512 3.2% -3.4%
Take a Break 100.0% 749,526 -4.7% -5.2%
Birds 0.0% 600,885 N/A -1.3%
Saga Magazine 99.6% 591,223 -6.5% -6.4%
Shortlist 0.0% 531,733 0.5% 1.0%
Pet People 0.0% 527,431 N/A -0.7%
Virgin Media Magazine 0.0% 500,000 0.0% 25.0%
John Lewis Edition 0.0% 496,000 3.3% 2.3%
Asos.com 0.0% 456,973 N/A 4.4%
Slimming World Magazine 99.9% 447,456 6.5% 11.1%
Stylist 0.0% 433,482 0.5% 1.0%
Glamour 99.8% 424,077 -9.8% -9.1%
Good Housekeeping 99.9% 409,326 0.2% -8.7%
New! 100.0% 403,425 -8.2% -21.0%
Emma's Diary Pregnancy Guide 0.0% 400,430 -0.6% 2.1%
Closer 99.3% 396,014 -8.1% -15.2%
The Caravan Club Magazine 0.0% 368,170 N/A -2.3%
The Garden 0.0% 365,502 1.6% 3.7%
Benhealth 0.0% 359,823 1.0% 1.9%
Waitrose Kitchen 0.0% 356,083 1.3% 0.6%
Woman & Home 98.2% 352,586 -0.3% -7.2%
Chat 100.0% 348,126 -5.5% -7.1%
OK! Magazine 98.8% 342,495 -3.8% -11.8%
Heritage Today 0.0% 322,882 N/A 3.0%
Time Magazine - EMEA (excluding BI/SA) 71.5% 322,579 N/A -1.4%
Woman's Weekly 99.9% 316,869 -3.3% -7.5%
Legion 0.0% 310,473 N/A -1.2%
Cosmopolitan 98.5% 308,482 -12.7% -18.3%
Hello! 91.4% 305,567 -13.4% -18.1%
Time Out 7.8% 305,530 485.3% 455.2%
Sport 0.0% 302,466 -1.1% -0.7%
Village Life 0.0% 299,995 N/A 0.0%
That's Life 100.0% 294,467 -3.5% -9.8%
National Geographic Magazine 97.2% 285,515 -3.1% -5.5%
CSMA Club Magazine 0.0% 275,766 N/A -2.2%
TV Times 99.9% 275,526 3.8% -6.5%
BBC Good Food 99.8% 274,297 2.7% -12.4%
Yours 92.5% 272,040 -3.1% -3.8%
Shortlist Mode 0.0% 268,879 N/A N/A
Camping and Caravanning 0.0% 267,184 N/A 0.1%
Heat 97.1% 261,715 -9.8% -19.6%
Woman 100.0% 261,170 -6.5% -7.4%
Prima 99.9% 256,053 -3.1% -9.1%
Marie Claire 84.1% 255,333 0.1% -4.3%
Star 100.0% 252,058 -12.6% -29.9%
Reader's Digest 91.8% 244,902 -14.1% -36.2%
Now 100.0% 240,061 -7.4% -8.5%
Peoples Friend 99.9% 239,920 -4.0% -6.8%
Sainsbury's Magazine 98.1% 238,115 -2.6% -9.8%
Best 100.0% 236,430 -9.6% -14.7%
The Economist - Continental Europe Edition 66.2% 234,827 -0.1% -2.9%
Moshi Monsters Magazine 99.8% 231,811 1.7% 36.3%
Look 91.1% 225,296 -9.9% -19.7%
Private Eye 99.0% 224,796 -0.6% -1.5%
Woman's Own 99.2% 222,571 -4.1% -7.4%
Bella 100.0% 218,340 -4.8% -6.9%
Red 96.0% 217,806 -3.7% -5.8%
WI life 0.0% 211,830 N/A 1.1%
Reveal 100.0% 211,620 -9.2% -24.1%
The Economist - United Kingdom Edition 75.3% 210,386 0.0% 0.0%
Candis 92.8% 208,425 -6.8% -7.1%
Vogue 94.5% 203,356 -0.8% -3.5%
BBC Gardeners' World 99.5% 202,733 -20.4% -6.4%
Men's Health 90.5% 202,704 -6.3% -8.4%
Odeon Magazine 0.0% 200,200 -9.6% 11.3%
Elle (UK) 91.6% 194,253 2.5% -0.4%
The Week 86.7% 194,121 1.4% 3.5%
Pick Me Up 100.0% 191,972 -9.8% -21.0%
High Life 0.0% 191,681 1.3% 8.1%
Ideal Home 99.0% 190,481 -1.4% -2.5%
Take a Break Series 100.0% 190,142 N/A N/A
Country Living 99.9% 188,174 -1.1% -1.8%
Grazia 95.0% 186,493 -1.9% -9.2%
Real People 100.0% 185,623 -5.9% -9.2%
Scotland in Trust 0.0% 184,219 N/A 2.4%
Weightwatchers Magazine 99.9% 170,873 -8.9% -6.9%
Empire 99.5% 167,748 0.4% 0.4%
Instyle UK 84.4% 165,903 1.5% -5.7%
TV & Satellite Week 99.9% 165,735 -1.7% -4.5%
Specsavers Magazine 0.0% 165,203 N/A N/A
Oxford Today 0.0% 159,230 N/A -7.7%
Love It! 100.0% 156,004 -9.3% -22.0%
Inside Soap 100.0% 150,765 -2.5% -4.2%
BBC Top Gear Magazine 91.0% 150,136 -3.1% -16.7%
Easy Living 97.0% 150,020 -8.5% 7.1%
TV Easy 100.0% 148,759 0.1% -1.1%
The Economist - Asia Pacific Edition 69.9% 142,143 -0.8% -3.0%
Puzzler Collection 99.9% 141,380 N/A -6.0%
Full House 99.2% 138,158 -8.0% -19.7%
Balance 0.0% 135,603 N/A N/A
Time Magazine - British Isles (BI) 66.5% 135,145 N/A 5.3%
Ikea Family Live 0.0% 135,000 0.0% 0.2%
Your Home 96.5% 130,029 0.0% -1.3%

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