Inside...Clear Channel

I joined Clear Channel as the commercial director just before Christmas, with responsibility for sales, marketing and product management.

The first thing that hits you about this media company is the number of smart people, the great energy and enthusiasm, and the willingness to succeed. Out-of-home hasn’t had to deal with market fragmentation in the same way as other media have and, with so many exciting developments in the sector, there’s a real sense of optimism in the team.

After 20 years at The Guardian, I’m new to out-of-home. I’m one of a number of new recruits who have come from other media – this includes the chief executive, Matthew Dearden; the agency sales director, Martin Corke; Alex Hollingdale, who heads up our product team; and Emma Newman, our marketing director.

The new appointments bring a fresh perspective and new ideas. This helps build on the expertise of guys such as Richard Bon, Darren McKay and Ged Weston, who have lived and breathed out-of-home for years and know the industry inside out. There’s a great dynamic in the team – you can have the best strategies in the world, but if you don’t have the right people, it’s not going to work.

There’s plenty going on at Clear Channel, with innovation at the front of everyone’s mind. We’re installing more digital screens, offering near-real-time updates and looking closely at interactive panels. Our operations team has been out braving arctic conditions over the past couple of months, upgrading 10,000 Adshel panels across the country so that they can interact with consumers’ mobile devices.

Out-of-home has always had fantastic reach and this kind of innovation offers even deeper brand engagement.

To pull together all this fantastic innovation in one place, we’re in the process of installing a state-of-the-art product showroom in our Golden Square office. While there’s currently a little bit of disruption, it is going to be worth it when we can demonstrate our latest products to clients right in the middle of Soho.

Chris Pelekanou is the commercial director at Clear Channel UK

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Newspaper ABCs: Digital figures for August 2014

Newspaper ABCs: Digital figures for August 2014

Mail Online continues to lead the websites for the UK's national newspapers, with more than 113 million unique browsers in August, the biggest risers year on year are sites for the Metro (175%) and the Mirror (99%).

Share
Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror has poached Piers North from Yahoo to take the new role of digital strategy director at the national and regional newspaper publisher.

Share
Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest Group has appointed Sue Frogley to the newly created role of global commercial director.

Share

Get news by email