Microsoft partners The Economist to find 'Change Masters'

Microsoft is to launch a multimedia campaign incorporating a partnership with The Economist Group in a move to promote its business management software, Microsoft Dynamics

Microsoft Dynamics: software giant partners with Economist Group for campaign
Microsoft Dynamics: software giant partners with Economist Group for campaign

The campaign starts tomorrow and will aim to draw parallels between factors that are responsible for bringing about positive change in UK businesses and what Microsoft Dynamics can offer companies.

A joint competition between Microsoft Dynamics and The Economist Group will look to honour 'Change Masters' – the people who are responsible for causing positive change within their businesses.

The campaign was planned and bought by UM London and the partnership will be promoted through out-of-home, digital and national press advertising, to entourage people to enter the competition.

The 'Change Masters' winners and their companies will be recognized at an awards ceremony in central London.

George Hopkinson, business manager at UM London, said: "Working closely with The Economist, we have managed to create a bespoke partnership that will deliver a truly meaningful brand experience to the enterprise business world."

Microsoft Dynamics provides companies with enterprise resource planning (ERP) and customer relationship management (CRM) software, to enable them to become more "dynamic" businesses.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Banner ads at 20: why don't people want their faces on elves?

Banner ads at 20: why don't people want their faces on elves?

Graeme Noble, the executive creative director at TMW, reflects on 20 years of digital.

Share
WPP posts 3 per cent rise in third-quarter revenue

WPP posts 3 per cent rise in third-quarter revenue

WPP's third-quarter revenues rose 3.1 per cent to £2.8 billion, according to the company's trading report.

Share
Channel 4 expands interactive ads to mobile

Channel 4 expands interactive ads to mobile

Channel 4 has expanded its interactive ad formats to tablet and mobile devices.

Share

Get news by email