Microsoft partners The Economist to find 'Change Masters'

Microsoft is to launch a multimedia campaign incorporating a partnership with The Economist Group in a move to promote its business management software, Microsoft Dynamics

Microsoft Dynamics: software giant partners with Economist Group for campaign
Microsoft Dynamics: software giant partners with Economist Group for campaign

The campaign starts tomorrow and will aim to draw parallels between factors that are responsible for bringing about positive change in UK businesses and what Microsoft Dynamics can offer companies.

A joint competition between Microsoft Dynamics and The Economist Group will look to honour 'Change Masters' – the people who are responsible for causing positive change within their businesses.

The campaign was planned and bought by UM London and the partnership will be promoted through out-of-home, digital and national press advertising, to entourage people to enter the competition.

The 'Change Masters' winners and their companies will be recognized at an awards ceremony in central London.

George Hopkinson, business manager at UM London, said: "Working closely with The Economist, we have managed to create a bespoke partnership that will deliver a truly meaningful brand experience to the enterprise business world."

Microsoft Dynamics provides companies with enterprise resource planning (ERP) and customer relationship management (CRM) software, to enable them to become more "dynamic" businesses.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Sky invests $5 million in native ad tech firm

Sky invests $5 million in native ad tech firm

Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough.

Share
ESPN 'very surprised' by BT's bid for Premier League rights

ESPN 'very surprised' by BT's bid for Premier League rights

NEW YORK - ESPN was "very surprised" by BT's knockout bid for the Premier League broadcast rights, according to Eric Johnson, the ESPN executive vice-president, global multimedia sales.

Share
Facebook's Sandberg: Industry must celebrate ads that celebrate women

Facebook's Sandberg: Industry must celebrate ads that celebrate women

The "Lean In" author led an Advertising Week panel that explored gender roles in global campaigns.

Share

Get news by email