Microsoft partners The Economist to find 'Change Masters'

Microsoft is to launch a multimedia campaign incorporating a partnership with The Economist Group in a move to promote its business management software, Microsoft Dynamics

Microsoft Dynamics: software giant partners with Economist Group for campaign
Microsoft Dynamics: software giant partners with Economist Group for campaign

The campaign starts tomorrow and will aim to draw parallels between factors that are responsible for bringing about positive change in UK businesses and what Microsoft Dynamics can offer companies.

A joint competition between Microsoft Dynamics and The Economist Group will look to honour 'Change Masters' – the people who are responsible for causing positive change within their businesses.

The campaign was planned and bought by UM London and the partnership will be promoted through out-of-home, digital and national press advertising, to entourage people to enter the competition.

The 'Change Masters' winners and their companies will be recognized at an awards ceremony in central London.

George Hopkinson, business manager at UM London, said: "Working closely with The Economist, we have managed to create a bespoke partnership that will deliver a truly meaningful brand experience to the enterprise business world."

Microsoft Dynamics provides companies with enterprise resource planning (ERP) and customer relationship management (CRM) software, to enable them to become more "dynamic" businesses.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Paddy McGuinness joins Bauer Radio for Sunday morning show

Paddy McGuinness joins Bauer Radio for Sunday morning show

Bauer Media has hired Paddy McGuinness, the host of ITV's 'Take Me Out', to present a Sunday show across its radio stations in the North of England and Scotland.

Share
Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Amazon pipped Google in the battle for Twitch.tv, the live streaming video platform which focuses on gaming-related content. Richard Smith, account director, business planning - intelligence, at Mindshare UK explains, explains why Amazon paid nearly $1bn for the platform.

Share
Media: Why programmatic is an opportunity, not a threat
[Sponsored feature]

Media: Why programmatic is an opportunity, not a threat

Programmatic is ripping up the advertising rule book. However, there's no need for marketers to fear, if you truly understand your brand's audience.

Share

Get news by email