Chris Moyle's exit fails to halt fall in Radio 1 listeners

The departure of BBC Radio 1's self-anointed "saviour", Chris Moyles, after eight years, failed to halt declines in the BBC's breakfast show listeners, according to quarterly Rajar figures published today.

Radio 1: breakfast show falls to lowest listeners since 2006
Radio 1: breakfast show falls to lowest listeners since 2006

Nick Grimshaw, aged 28, took over Radio 1's primetime breakfast show in September 2012, amid mounting criticism from commercial rivals and the BBC Trust that 38-year-old Moyles and his team were attracting an older audience than the station's target market.

The Radio 1 show had an average weekly reach of 6.69 million listeners in the last quarter of 2012, down 40,000 on the 6.73 million listeners Moyles bowed out with in the third quarter of 2012.

However, the dip will not be considered a disaster for Grimshaw, with many – including himself – expecting a far greater exodus of listeners.

More poignantly, it continues a downward trend for the BBC station's morning audience, having lost 200,000 listeners the previous quarter and now sitting at its lowest audience level for seven years.

Grimshaw is reported to have to boosted the number of 15- to 24-year-olds by nearly 250,000, from 3.27 million to 3.43 million.

Outside of breakfast, Radio 1 had a weekly reach of 11.1 million listeners, down by more than half a million listeners year on year.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest

Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian has launched the second stage of its popular global 'Amazing Baby & Me 2' activity, which features the mini Spider-Man character solving people's dilemmas on Twitter in a campaign run through We Are Social.

Share
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games

Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games

Glasgow 2014 is offering a £30,000 prize to whoever in the business community comes up with the best digital idea to engage consumers during and after this summer's Commonwealth Games.

Share
Google's revenues climb 19% to $15.4bn in first quarter

Google's revenues climb 19% to $15.4bn in first quarter

Google's shares dropped 5% despite the company raking in revenues of $15.4bn for the first quarter, after analysts were disappointed by the pace of the company's transition in an industry increasingly dominated by mobile ads.

Share

Get news by email