Guardian boosts video content with Nowness.com partnership

Guardian News & Media has formed a multimedia partnership with the website owned by luxury group, LVMH Moët Hennessy Louis Vuitton, called Nowness.com.

GNM: snowboarder film marks start of partnership with Nowness.com
GNM: snowboarder film marks start of partnership with Nowness.com

The collaboration will feature the Guardian website selecting and hosting Nowness.com’s videos on contemporary culture and global lifestyles, deemed to "reflect the interests of GNM audiences".

The multimedia offering includes the fields of fashion, art, travel and gastronomy, and the first piece is 'LED Surfer' by fashion photographer and filmmaker Jacob Sutton.

The short film was shot on the slopes of Tignes in the Rhône-Alpes region of south-eastern France and shows pro-snowboarder William Hughes boarding down the snow-covered French hills in a bespoke LED-enveloped suit.

Dipesh Mojaria, business director for multimedia at GNM, said the partnership would provide "an invaluable resource and will enhance our life and style multimedia offering".

The commercial model is based on pre-roll ads, the revenue of which is split 50/50 between the Guardian and Nowness. This week's launch advertisers include HSBC, Volkswagen and Intel.

Launched in 2010, Nowness.com aims to be a hub for exclusive cutting-edge content that is "aesthetically and culturally engaging". It has a remit to "inform and inspire" and has featured work from leading filmmakers, photographers and trendsetters, including Spike Jonze, David Lynch, and Miranda July.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email