TalkSport and IGN sign creative solutions partnership

TalkSport has partnered with IGN Entertainment, News Corporation's male-focused digital company, to offer brands and agencies creative solutions across both companies' portfolios.

IGN.com: signs partnership with TalkSport
IGN.com: signs partnership with TalkSport

By coming together, the two companies claim they will be able to offer a combined audience of 10 million and reach a greater gaming market.

The 35-strong sales team selling across TalkSport and Sport magazine will now work alongside IGN’s 15-strong sales team on relevant briefs. There is no financial element to the partnership.

IGN and TalkSport will also share editorial skills and content. IGN will work with Sport on its monthly gaming page and help to produce video-rich fortnightly pieces for the tablet edition.

The first piece of content as part of the deal will appear on Wednesday when TalkSport gaming expert Michael Underwood will count down the IGN.com games Buzz Chart on the Hawksbee and Jacobs show.

Later in the year the deal will start to include content on IGN’s male lifestyle AskMen site.

Kurt Edwards, commercial director, TalkSport, said: "We know that gaming is of huge interest to our listeners and readers and this partnership with IGN means we can offer advertisers some fantastic cross-platform opportunities."

Adam Hopkinson, commercial director, IGN Entertainment, said: "Together, we’ll be offering some industry-leading cross-platform integrated solutions driven by creativity."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

'Customers will pay for digital content' as subscribers reach 225,000, says The Sun editor

'Customers will pay for digital content' as subscribers reach 225,000, says The Sun editor

The Sun, News UK's tabloid, has reported its number of digital subscribers has more than doubled to almost 250,000, less than 15 months after erecting a paywall around its content.

Share
7Up kicks off global campaign with urban knitting ad

7Up kicks off global campaign with urban knitting ad

7Up Free, the sugar free lemon and lime fizzy drink owned by PepsiCo, is launching a global campaign featuring people with quirky interests, like urban knitting.

Share
Financial Times promotes Jon Slade to MD of B2C products

Financial Times promotes Jon Slade to MD of B2C products

The Financial Times has internally announced commercial director Jon Slade will become managing director of its business to consumer operations.

Share

Get news by email