Future partners with Press Association to launch Football Week

Future, the media group, is launching a weekly iPad magazine called Football Week through a partnership with content provider, Press Association.

Football Week: Future teams up with the Press Association for weekly iPad title
Football Week: Future teams up with the Press Association for weekly iPad title

Launching this Friday (1 February), Football Week will use the PA's content on the Premier League, including interviews with managers, coaches and players, to preview every game taking place over the weekend, in the magazine.

Content on the interactive app will then be updated as the games take place, with PA's live data feed. Updates will include commentary, in-game stats and post-match analysis.

Football Week will be produced via Future's own proprietary app creation software, FutureFolio, and aims to tap into an international audience interested in the Barclays English Premier League.

In addition to PA content, a dedicated Future editorial team will provide further content and resource, and football pundit Jonathan Wilson, from The Guardian, Goal and World Soccer, will also be writing a column.

Fives issues of Football Week will be available to download for free as part of a sampler  trial, after which it will cost £1.99 a week, £3.99 per month or £19.99 for an annual subscription.

EA Sports, which already has a long-standing relationship with Future as publisher of its Official UK PlayStation Magazine, has been unveiled as the official gaming partner for Football Week.

Mark Wood, chief executive of Future, called Football Week a "unique iPad product and a genuine first for Future".

He added: "We are moving rapidly outside the boundaries of our traditional business and fusing the best aspects of print and web media together for the tablet."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Football stars Ronaldo and Neymar in PokerStars Facebook campaign

Football stars Ronaldo and Neymar in PokerStars Facebook campaign

PokerStars, the online gambling site owned by Rational Group, has launched a Facebook campaign starring Cristiano Ronaldo and Neymar Jr.

Share
Somethin' Else raids Zenith for client role

Somethin' Else raids Zenith for client role

Somethin' Else, the content agency, has appointed the ZenithOptimedia client partner Hannah Lury in the new role of client services director.

Share
How news habits are formed, and why they continue to prosper

How news habits are formed, and why they continue to prosper

Marie Oldham, formerly of Havas and now Fresheyes Consultancy, discusses human behaviour and how Newsworks' Generation News research offers rich findings for any media planner.

Share

Get news by email